Portrait photography, also called portraiture, is the art of taking portraits of people. A portrait refers to photograph representation of a person, in which the face and its expression is predominant. The basic aim is to display the likeness, personality, and even the mood of the person. Portraiture is one of the most common types of niches in the photography industry that anyone can consider career options. It has to do with capturing people and their personality.
Portrait photography often goes beyond a photo of a smiling person. It involves diverse creative forms of portrait images. These are classified into different sub-genres or types of portrait photos among which are couple, group or family portraits, self portraits, surreal portraits, conceptual portraits, fine art portraits, lifestyle portraits, environmental portraits, candid and street portraits, Glamour and traditional portraits. You have to find out more about these sub-genres before deciding on which one to pursue a career in.
Portrait photographers are always sought after because people often desire to keep a record of every phase of their life: maternity and newborns, school photos, senior photos, and general family photos. Corporate portraits are also commonly needed as employees update their headshots for websites and publicity materials. People in the modeling profession or those who want to take up modeling as a career are in constant need of updated portfolios with a catalog of current shots to market themselves for agencies and jobs. You can also work as a professional portrait photographer for families and weddings, or fashion and product photography. This is one niche of photography you can pursue a successful and exciting career in.