What is Fashion Photography?

Fashion photography is one of the most glamorous niches in photography. It is a genre of photography devoted to displaying clothing and other fashion items to attract target audience attention. It is most often used for advertisements or flashy fashion magazines. Though this is an exciting niche, it is not really as easy as it sounds. Fashion photography is a bit difficult to get into and succeed without the right skills. From cover shots of the top fashion magazines to documenting the latest styles and trends on the runway, fashion photographers work in the design districts across the world and are always in the circle of celebrities.

Fashion photography could be runway shoots (during fashion shows). It could be posed shoots on location which requires one-on-one work with a model. Catalog and magazine shoots might also occur on location, from tropical beaches to subway. In this style of glamour photography, the look of the photographs is everything. The photographer is very careful with lighting to ensure it is perfect. Most times, as a fashion photographer you work with models. So a majority of the photographer’s time is spent posing and directing models and scenes to get the look desired from a publication.

Professional fashion photographers succeed as a team. This niche is all about teamwork, done by a group of people. The photographer is just one cog in the wheel. Other members of this team that work together to bring about success are the stylists, wardrobe specialists, makeup artists, art directors, and other production team members. Fashion photography is really interesting and could make the photographer an instant celebrity too.

The Author

Chinenye Nwabueze

Nwabueze is a communication researcher with several years of lecturing experience in Nigerian universities.

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