The term “podcast” is used to refer to a digital audio file provided on the Internet for users to download to a computer or mobile device. It is an episodic series of spoken words aimed at specific target audience members. Podcasts basically come as a series which people who subscribe to the podcast channel receive automatically. Also called netcast, a podcast consist of series of episodes of digital audio files which users can download to their device in order to listen, when they want to. Podcast can also be used to refer to the individual component of such a series or to an individual media file.
Podcasting often uses a subscription model, whereby new episodes automatically download via web syndication to a user’s own local computer, mobile application, or profitable media player. Subscribers get notifications when news series are dropped so they can be downloaded and listened to.
Podcasting refers to preparing and distributing audio files with the help of RSS to computers of users who are subscribed. The podcaster creates digital media files in a series, and these series are referred to as podcasts. Podcasts have risen in popularity the past few years, giving radio very serious competition for audience attention and ability to consume content while doing other things. Like satellite radio, podcasts give viewers the option of choosing what they want to hear, when they want to hear it. The popularity of the mobile market has made it possible for TV broadcasters to reach people in places and situations they never could before. People now watch TV broadcasters in the car, on the bus, walking down the street but no one can comfortably do same while driving or even walking around. You wouldn’t want to bump into a wall or car while glued to your phone watching a visual broadcast. Podcasts make it easy for you to consume content while engaged in these activities.
Radio stations use podcasts to offer more in-depth information about some of the week’s bigger stories. More stations are using podcasts as a great way to supplement news broadcasts, even among people who aren’t driving or walking down the street. The mainstream media can also use podcasting as a good way to respond to audiences’ questions or requests for different types of stories. The use of podcasts by individuals and media houses in gradually gaining popularity in the media market.