Blogging is one of the many vocations which have become very popular among Nigerians. There are numerous creative and talented bloggers making waves in Nigeria with huge audience base to their credit. Some bloggers are among pioneers in the blogging industry who weathered the storm when very few persons understood what this business was all about. During those tough days very few persons were standing tall in the blogging profession. Among them is Uche Eze Pedro, one of Nigeria’s finest bloggers. Uche is very skilled in creating interesting contents that engage the audience and attract regular advertisements to her blog, BellaNaija. She is one of the leading female bloggers in Africa.
Who is Uche Eze Pedro?
Uchenna Jennifer Eze popularly known as Uche Eze Pedro, is among the most influential bloggers in Nigeria. She was born on July 26, 1984. She has two siblings, Stephanie Eze and Nkechi Christine Eze. She is the founder and CEO of Bellanaija, a celebrity blog for entertainment and lifestyle. Uche is an award winning Nigerian blogger, Media Tech Entrepreneur and Social media expert. Prior to establishing her website, Uche had worked for Shell Canada, and Cadbury Middle East before returning to Nigeria.
Uche’s parents gave her the liberty and enabling environment to determine what she wanted to be in future right from childhood. She says she was given the freedom and latitude to freely explore the options for her future. She did not have many educational limitations in her household as a child. She and her siblings were privileged to have access to books, magazines and newspapers. So she began to develop passion for knowledge-seeking early in life.
Uche had her primary and secondary education in Nigeria and obtained a Bachelor’s degree in Business Administration from Ivey School of Business, University of Western Ontario, Canada.
Uche first worked with Shell Canada shortly after her graduation from school. She then worked with Cadbury Middle East, and African Unit in the UK and finally Cadbury in Nigeria. The idea to start her Bellanaija blog was conceived while she was a University student in Canada. There was a time she had two weeks holiday and got bored. That was when she decided to be doing something to get rid of boredom and the multi-million naira digital business – Bellanaija – was birthed.
Uche founded her blog Bellanaija in 2006. She saw the need for improvements in fashion and entertainment industry and focused her blog on this area. Her blog began on a free platform “Bellanaija.blogspot.com” where she was posting articles, interviews and pictures. When the blog gradually grew and started having millions of views, Uche moved the site to Bellanaija.com. She realized the potentials in the blogging business and decided to build her Bellanaija brand to the extent of having different very popular platforms such as BellaNaija Style and BellaNaija Weddings. These are among her most visited platforms by viewers across the world.
Uche is a Lagos-born entrepreneur who believes that education is not only a lifelong passion, but a premise upon which success can manifest. He believes her blogging business became successful based on knowledge and business acumen she got while studying in the university. She conceived the idea for the digital platform, BellaNaija, just two weeks after she graduated from the Ivey Business School at Western University where she earned an Honours Business Administration Bachelor’s degree. The blog has since grown to become a hub for entertainment, style, news, weddings, lifestyle and more.
In 2017, the BellaNaija team completed the Stanford Seed Transformation Programme, a 12-month programme where high potential leaders are challenged to assess their companies’ vision and redefine strategies. This is a remarkable feat achieved by a Nigerian blogger. Shortly after, the team expanded one of the platform’s key brands into a standalone site, BellaNaijaStyle.com and the brand partnered with the United Nations Office of the Commissioner for Human Rights for an awareness campaign. Uche’s empire has continued to grow as her BellaNaija Weddings is one of the leading wedding blogs in Africa. Uche registered a parent company, BainStone Limited which is focused on developing and managing innovative and exciting online media contents for Africans.
Uche is one of the few personalities in Nigeria with a quiet, decent, family life devoid of viral controversies people at her level are known for. She got married on June 16, 2012 to Bode Adegboyega Pedro, son of former deputy governor of Lagos state. She and her husband are blessed with a set of twins.
Awards and Recognition
Uche’s impressive work as a blogger has earned her recognition from various groups in the society. She has won numerous awards among which are Social and Digital Media Person of the Year at Spice Lifestyle Honors (2018); Innovation/Invention Award at ELOY Awards (2017); Bellanaija – Best Blog at Beatz Awards; BellaNaija Style – Fashion Blog of the Year (Africa) at Glitz Style Award (2017); Bellanaija – Most popular site at African Entertainment Award (2016); Best African Blogger at Kids Choice Awards (2016); Young Media Entrepreneur Award at the British Council (2013); Young Media Entrepreneur of the Year at the Future Awards (2013); and Online Publication of the Year at FAB Awards (2012)
Uche has also received recognition in various other outstanding ways. She was listed on Forbes 30 Most Promising Entrepreneur in Africa; she featured in QUARTZ list of 30 Africa Innovators; Nigeria’s 100 Most Inspiring Women; and Ventures Africa – Most Influential CEO of 2015. Others are New African Woman Magazine’s 10 Young Nigerian Women to Watch; She was listed in a compendium of Young African Legends by Ventures Africa; and New Africa Magazine’s 50 Trailblazers Under 50 Made in Africa.
Uche was once rated by PUNCH as the No 22nd person amongst the 100 people that shaped the year 2008. She was also invited to The Obama Foundation Summit, a 2-day gathering of about 500 civic leaders from across the world.
Uche earns her income from her blog through Google Adsense, direct adverts and sponsored post. There is no direct confirmation of the exact amount Uche is worth but she is estimated to have a net worth of $4 million.
Uche is among the leading bloggers in Africa especially in the area of fashion, wedding, life and style. She has shown tremendous understanding of how to run a successful blog, with originality and professionalism topping the features of the blog. Uche is a role model and an inspiration to many Nigerians who wish to pursue a career in blogging. She believes that African women are the bedrock of community and she strives to further this trend through her platforms and her career as a blogger.