Types of Digital PR Strategies

 

The most basic focus of digital public relations is on publishing articles and securing backlinks from relevant websites and blogs. Digital PR further consists of nurturing relationships with journalists to get mentioned in the press. However, there are several different ways this task can be implemented, different types of links that can be built and other important Digital PR strategies that may also be utilised.

Here are some of the most common types of Digital PR strategies, as presented by Merchant (2021):

  • Publishing articles online to gain high-quality backlinks
  • Networking with journalists and editors to gain backlinks
  • Publishing press releases and syndicating newsworthy content to earn press features
  • Blogger outreach to gain backlinks and mentions on relevant blogs
  • Influencer marketing to gain mentions on influential social media accounts
  • Affiliate programmes that pay a commission to bloggers who refer customers to your business
  • Offline press events or blogger events that aim to gain online coverage
  • Sharing and syndicating infographics

The Author

Chinenye Nwabueze

Nwabueze is a communication researcher with several years of lecturing experience in Nigerian universities.

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