Trending! Etisalat Nigeria Changes name to 9Mobile

This is the most trending business news today. Those of you using Etisalat line should pay attention to this. You know that the company has been having challenges for some days now after the parent company, Emirates Telecommunications Group (Etisalat Group) withdrew further involvement in the ownership of the Nigerian subsidiary. Well, there is now a fallout to the re-positioning of Etisalat in Nigeria. They now have a new name, 9mobile. Better get used to it when you go to purchase recharge card so you won’t look like someone from a cave.

See this story below:

The embattled Etisalat Nigeria on Thursday rallied to move away from the shadows of its troubles by taking a new brand name.

At end of a crucial management meeting of the telecom firm in Lagos, 9Mobile was unanimously adopted by the company as its new brand name.

Last Monday, the chief executive of Etisalat International, Hatem Dowidar, said Etisalat Group would, in the next three weeks, phase out the brand name in Nigeria.

The decision followed Emirates Telecommunications Group (Etisalat Group) withdrawal of further involvement in the ownership of the Nigerian subsidiary.

Until June 15, the United Arab Emirates, UAE, group was a major shareholder in Etisalat Nigeria, along with United Arab Emirates Sovereign Wealth Fund through Mubadala Development Company, Abu Dhabi.

The two affiliates controlled a combined 85 per cent equity in the telecom firm, with Myacinth holding 15 per cent stake through Emerging Markets Telecommunications Services, EMTS Holding BV, owned by former United Bank for Africa, UBA, Chairman, Hakeem Bello-Osagie.

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The Author

Chinenye Nwabueze

Nwabueze is a communication researcher with several years of lecturing experience in Nigerian universities.

1 Comment

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  1. Nwankwo onyinye grace

    Anything they feel, they should answer. It does not change anything about them…

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