Traditional Media Economics: Simple Explanation (Video)

One of the most interesting areas in communication studies is the study of indigenous communication channels. These are also called traditional media.They  are culture specific channels of communication common among people in a given society. They are also known as native media and indigenous communication channels. They are people-oriented, folk-driven communication channels. They include instruments (wooden and metal gongs, flute, and drums), plants (for instance fresh palm fronds), and animals (such as white pigeon, white cock and others, in passing across meanings), festivals, ceremonies, secret societies, among others.

One interesting thing about traditional communication channels is that they also have a lot to do with economics, just like the modern mass media. Traditional media economics is a specialized aspect of indigenous communication studies which discourses the relationship between economic forces and issues, and the traditional media. This video explains in simple terms, the concepts, principles and dynamics of traditional media economics. It begins with a brief explanation of what what media economics entails, before delving into specifics about traditional media economics.

Watch this video till the end;

The Author

Chinenye Nwabueze

Nwabueze is a communication researcher with several years of lecturing experience in Nigerian universities.

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