A company is currently running a kind of competition asking those who can give up their smart phone for one year to come up. Such persons will be rewarded with $100,000 (about N36 million) if they don’t break the rules.
Enhanced water company Vitaminwater recently launched a contest challenging entrants to give up their smartphones and tablets for a whole year. The Coca Cola-owned company is ready to pay up a $100,000 prize to those who ‘survive’ the contest.
Vitaminwater’s #nophoneforayear challenge requires entrants to go a full 365 days without using a smartphone. That means giving up their own phone and tablet as well as agreeing not to use anyone else’s handhelds either. The selected person will have to sign a contract committing to no smartphone usage for the duration of the contest, and if they are found to have adhered to the strict rule for the duration of the contract, they will be rewarded with $100,000.
To be part of this contest, you first have to send a photo to Twitter or Instagram telling Vitamin Water why you need a break from your smartphone, and use the hashtags #nophoneforayear and #contest. Submitted entries will be judged based on creativity, brand relevance, humor and quality. You have until January 8 to enter the contest, and the company will announce the selected participant on January 22.
It’s worth pointing out that the selected person will not be required to go completely phone-free. In fact, Vitaminwater will provide them with a “1996 era mobile phone” complete with a monthly plan for voice communication only.
Vitaminwater has confirmed that the contest is not some cruel prank, and brand manager Natalia Suarez told CNBC that it was simply an ingenious way to challenge people to do something interesting with their time.
“We don’t think there’s anything more boring than mindlessly scrolling through your phone, and this is an opportunity to take that stance against routine and give someone $100,000 to do something uniquely awesome with their time,” Suarez said.
Though the complete list of rules has not yet been released, the company did mention that the chosen participant will have to take a lie detector test before being awarded the $100,000 prize.
Some people couldn’t go a single day without checking their smartphones, and a year is a really long time, so Vitaminwater is also offering a consolation prize of $10,000 if the person selected for their contest goes at least 6 months without using a smartphone.
Vitaminwater’s definition of smartphone is simply “if texting is a pleasant experience or you can get on the internet, it’s probably a smartphone”.
So you’re qualified if you can do without such facilities for 12 months.