Tag: Types of Advertising Media

Types of Advertising Media

Advertising media exist in two major categories – above-the-line media and below-the-line media. Above-the-line media are the major media of advertising which include the print media – newspapers, magazines, books; electronic media – radio, television, the Internet; out-of-home media – outdoor media (bill boards, posters, spectaculars), and transit media (taxis, buses). Below-the-line/specialty media are ‘minor’ […]