Tag: Traditional media

Traditional Media Economics: Simple Explanation (Video)

One of the most interesting areas in communication studies is the study of indigenous communication channels. These are also called traditional media.They  are culture specific channels of communication common among people in a given society. They are also known as native media and indigenous communication channels. They are people-oriented, folk-driven communication channels. They include instruments […]

Traditional Communication Career Options In Nigeria

  Indigenous Communication as a discipline offers many different career options. A career in the traditional media environment will provide an expert with specialist knowledge with which he can effectively reach the audience with any particular message through the traditional media. This further means that such practices as advertising, marketing and public relations practitioners could […]

Traditional Communication Forms In Nigeria Categorised By Prof Des Wilson

The traditional media are Culture specific channels of communication common among people in a given society. They are people oriented, folk-driven communication channels. They include the instruments (wooden and metal gongs, flute, and drums), use of plants (for instance fresh palm fronds), and animals (such as white pigeon, white cock and others, in passing across meanings), […]