Tag Archives: Traditional media

One of the most interesting areas in communication studies is the study of indigenous communication channels. These are also called traditional media.They  are culture specific channels of communication common among people in a given society. They are also known as native media and indigenous communication channels. They are people-oriented, folk-driven …

  Indigenous Communication as a discipline offers many different career options. A career in the traditional media environment will provide an expert with specialist knowledge with which he can effectively reach the audience with any particular message through the traditional media. This further means that such practices as advertising, marketing …

This is a short preview of the book entitled African Communication System: A Quick Insight by Chinenye Nwabueze. It is an audio/visual book which provides concise discourse on the rudiments of indigenous communication patterns in specific African societies, including detailed presentation on the traditional media. Watch preview here;

The traditional media are Culture specific channels of communication common among people in a given society. They are people oriented, folk-driven communication channels. They include the instruments (wooden and metal gongs, flute, and drums), use of plants (for instance fresh palm fronds), and animals (such as white pigeon, white cock and …