Tag Archives: Media Exposure

One important task facing media researchers is understanding and explaining what makes people get exposed to specific media and media contents. There are diverse kinds of media available to people in modern society, leaving them with the difficult decision to decide on which one to be exposed to. A decision …

In today’s society every individual is overwhelmed by different types of media. From the print to the electronic media, from mobile handsets and smart phones to the numerous video-on-demand platforms available, the audience members have a vast range of channels to satisfy their information needs. This leads to the difficult …