Thursday , March 28 2024

Tag Archives: Creative Strategies

Basics of Advertising: Principles, Creative Strategies, Issues by Chinenye Nwabueze

Title: Basics of Advertising: Principles, Creative Strategies, Issues Author: Chinenye Nwabueze Year of Publication: 2015 Pages: 149 Publisher: TopShelve Brief Info: This text provides basic explanation of how to package and produce a persuasive advert copy. The book uses vivid examples in elucidating basic concepts of advertising and creative strategies …

Read More »