Tag: Below-the-line/specialty media

Types of advertising media: Two major categories

Advertising is a paid form of non-personal communication of goods and services. It is done through a channel and always has an identified sponsor. Advertising is the bridge between product manufacturers and consumers. Advertising media exist in two major categories – above-the-line media and below-the-line media. Above-the-line The above-the-line media are the major media of […]