With the unbundling of Mass Communication programme in Nigeria, the face of communication education in the country has changed. The programme has transited into a full college/faculty while individual courses have adapted to the change. While several new courses now exist in the seven new departments, some of the courses you used to know before have also taken a new shape. We have done a thorough research on what these courses offer in universities across the world; and we have provided prototype syllabus for students to study ahead. This is also to assist lecturers who might be facing new challenges with several new courses to have an idea of what the syllabus of each course offers.
COURSE COMPACT
Faculty: Communication and Media Studies Department: Journalism & Media Studies
Course Code: CMS 406 Unit(s): 2 Semester: Second
Course Title: Communication for Development
Lecturer: Programme: B.Sc.
(A). BRIEF OVERVIEW OF COURSE
This course is designed to teach students the role of communication in the development process. It discusses relevance and application of the media in relation to interpersonal networks, including the multi-media approach to communication in the development process. It further exposes students to the dynamics of development and communication variables that influence development. A variety of Communication for Development theories and methods is explored. The course also examines the institutional and organisational contexts surrounding Communication for Development. It further explores ICT and new media for social change by reflecting on their integration into existing media, communication and international development contexts as well as their changing forms and practices, including social media context. This course will also trace the theory and the research in the development communication and further highlight the present and future trends in the area. The nature and component of development process, background and role of International development programs and agencies will also be discussed. In addition to above the role of mass media in agriculture, health, education, population planning, sanitation, environment protection and socio economic development of the Third world countries in general and Nigeria in particular will be discussed. At the completion of this course, students have the requisite skills to independently plan, implement and evaluate a Communication for Development intervention.
(B). COURSE OBJECTIVES/GOALS
By the end of this course, students will have learned:
1. Concept of communication, development, development communication
2. Theories of communication for development
3. Theory and research in communication for development
4, Planning, implementing and evaluating communication for development campaign
5. Institutional and organisational contexts surrounding Communication for Development
6. Nature and component of development process
7. Mass media roles in development communication
8. Participatory media approaches to development
9. A deepened understanding of the role of new media and other ICT for development
10. Ability to analyse the content of specific media, communication for social change and cultural products
11. In-depth knowledge of relationship between development cooperation organizations and their communication for development initiatives and strategies
(C). METHOD OF LECTURE DELIVERY
- Lectures
- Quizzes
- Assignments
- Practical Classroom Sessions
(D). COURSE OUTLINE
1. Introduction
Definition of key concepts (communication, development communication)
Course overview
2. Understanding the Concept of Development
Meaning of development
Nature and component of development process
3. Theories of Development Communication
Dominant theory
Self reliance theory
Diffusion theory
Dependent and inter-dependence theory
4. Media of Communication for Development
Interpersonal communication media
Mass media
New media
Traditional media
Role of the media in communication for development
Participatory media approaches to development
5. Perspectives of Development
Social development
Economic development
Political development
Cultural development
6. Prospects and challenges of Development Communication in Nigeria
Trends in development communication in Nigeria
Prospects and challenges of Development Communication in Nigeria
7. Approaches to Development Communication
Diffusion/extension approach
Mass Media approach
Development support communication approach
Institutional approach
Integrated approach
Localized approach to Dev Com
Planned strategy to Dev Com
8. Planning a Communication Campaign for Development
What is a communication campaign?
Stages in developing communication campaign (design, concept development, testing, production, and dissemination)
Development communication campaign process
Evaluating communication for development campaign
9. Communication campaign for development
Research in communication for development
Institutional and organisational contexts surrounding Communication for Development
A deepened understanding of the role of new media and other ICT for development
Communication for social change and cultural products
Relationship between development cooperation organizations and their communication for development initiatives and strategies
10. Class Activities
Practical exercises and case studies
(E). RECOMMENDED TEXTS
Lennie, June. & Tacchi, Jo. (2013). Evaluating communication for development: a framework for social change. New York: Routledge.
Wilkins, Karin. Tufte, Thomas and Obregon, Rafael (eds.) (2014) The Handbook of Development Communication and Social Change. Oxford: Wiley-Blackwel
Servaes, J. (2008). Communication for Development and Social Change. New Delhi: SAGE.
(F). IMPORTANT LINKS
Good Practices in Development Communication
Writing a Communication Strategy for Development Programmes
Development Communication: The Emerging Participatory Communication Paradigm
Media and Development Communication: A Perspective
Communication for Development and Social Change
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