With the unbundling of Mass Communication programme in Nigeria, the face of communication education in the country has changed. The programme has transited into a full college/faculty while individual courses have adapted to the change. While several new courses now exist in the seven new departments, some of the courses you used to know before have also taken a new shape. We have done a thorough research on what these courses offer in universities across the world; and we have provided prototype syllabus for students to study ahead. This is also to assist lecturers who might be facing new challenges with several new courses to have an idea of what the syllabus of each course offers.
Faculty: Communication and Media Studies Department: Journalism & Media Studies
Course Code: CMS 302 Unit(s): 2 Semester: Second
Course Title: Communication and Society
Lecturer: Programme: B.Sc.
(A). BRIEF OVERVIEW OF COURSE
This course is designed to examine the media of communication as social institutions with particular attention to pertinent sociological concepts, themes and problems. It further explores the role of the mass media and their relationship with other major social institutions they in the society. The course focuses on the sociology and professionalism of media communicators, media contents and the issue of cultural imperialism and media dependency. Students will be exposed to the internal dynamics and control of media organizations, including mass communication politics. They will also learn the role of communication in development. This course will enhance students’ understanding of and exposure to dynamics of media technologies, including their implications for individuals, institutions, and society. At the completion of this course, students would have learned basic technical and information literacy skills through hands-on experience with new media technologies. This includes critical thinking and analysis of the impact of media technologies, and how technologies are meaningful to communication and communicative behavior
(B). COURSE OBJECTIVES/GOALS
By the end of this course, students will have learned:
- Meaning of key concepts such communication, society, social institutions, mass media etc.
- Sociological concepts, themes and problem in relation to communication and society
- Mass media roles in the society
- Relationship between mass media and social institutions in the society
- Issues of cultural and media dependency
- Internal dynamics and control of media organizations in the society
- Role of communication in development
- Power relationships in the society within the context of mass communication
- Dynamics of media technologies, including their implications for individuals, institutions, and society
- Basic technical and information literacy skills through hands-on experience with new media technologies;
- Critical thinking and analysis of the impact of media technologies, and how technologies are meaningful to communication and communicative behavior
(C). METHOD OF LECTURE DELIVERY
- Practical Classroom Sessions
(D). COURSE OUTLINE
Meaning of key concepts – communication, mass media, society, communication and culture, media literacy).
2. Communication and The Information Society
Meaning of Information Literacy
History of Technology and Information
Communication and Information Infrastructures
History of the Internet
Future of the Internet
3. Media Literacy
What is media literacy?
What is media education?
Importance of media literacy
Key concepts for understanding media literacy (media are constructions, audiences negotiate meanings, media have commercial, social, and political implications, each medium has a unique aesthetic form)
4. Factors influencing media literacy
Environmental factors (i.e. media availability and media literacy context)
Individual competences (i.e. personal competences)
Social competences (interactions with others)
Timing of media exposure (morning/noon/evening/night)
Area (where audience reside)
Diversification of media use (access and use of various media)
Frequency of media use (how often you use the media);
Media education (learning about media literacy)
5. Concepts, Models, and Theories of Human Communication and the Mass Media
Normative Theories of the press -Authoritarian, Soviet-communist, Social responsibility, Libertarian, Democratic-Participant & Development media theories
Social Shaping of Technology
Cultivation- Mainstreaming and Synchronization
Spiral of Silence
6. Role of Communication and the Media in Development of Culture and Society
Conceptualizing key terms (communication, media, development, culture, society)
Evolution of the media
Role of communication and the media in the society
How the media facilitate development of culture and society
Mass media in socialization
Social Inequality and Media Representation
Media content and the real world
Race and media content
Gender and media- workings of communication in creating gender roles and identity in society
Class and the media
7. New Media & Society
Concept of New Media
Kinds of New Media
Internet and society
Social Media and society
Citizen Journalism and society
New media, professionalism and journalism practice
8. Media Effects
Concept of media effects
Understand theories and research about media effects
How media consumption routines affect thinking and behavior
The debate over media effects
Media effects theories
Framing media representations as everyday communication
Issues in Media Effects (violence, identity development, socialization, crime, violence, substance abuse, sexual attitudes and behaviors, marginalization of minority groups, and pathological health practices and other anti-social behaviors).
Images created by the media about the world (race, gender, various continents, ethnic backgrounds, etc.)
9. Class activities and Assignments
(E). RECOMMENDED TEXTS
Sparks, G. (2013). Media Effects Research: A Basic Overview, Fourth edition. Boston, USA: Wadsworth Cengage Learning.
Dominick, J. (2012). Dynamics of Mass Communication, 12th Edition. McGraw-Hill Education.
Nwabueze, C. (2014). Introduction to Mass Communication: Media Ecology in the Digital Age. Owerri: Top Shelve.
(E). IMPORTANT LINKS