Friday , May 27 2022

Studies on the Nollywood Industry

The Challenge of Subtitling In Yoruba Nollywood Movies and Possible Solution

 Yomi Daramola, Kunle Hamilton, Oladokun Omojola

Covenant University

KEYWORDS: Nollywood, Nigeria, Yoruba, Subtitles, English, Policy, Language.


World’s second largest movie producer, Nollywood (United Nations News Center, 2009), is roughly divided into two equal parts– English and vernacular. The vernacular aspect comprises Yoruba (approximately 70 %, Hausa (20 %) and others. The increasing global visibility of the Yoruba genre and its large size elicit a dissection of subtitling, which is one of the daunting challenges it faces. This paper identifies, evaluates and discusses specific subtitling problems in the context of relevant theoretical framework, using a mixed method of analysis. It examines the issues relating to language, linguistics and understanding in respect of the genre. One significant finding was lack of standardized format of subtitling. What is more, practitioners were not even asking for one! Interestingly, the lackadaisical vitality arose out of non-existence of any ethical universal and a coherent policy on the industry especially from the statutory perspective. Practitioners need encouragement to get round this problem though sanctioning seems a more result-oriented strategy if solution is genuinely craved.

© Covenant Journal Of Communication . 2014. Vol. 2 No. 2


READ ALSO  Mr. Ibu, Harry B Anyanwu, Endorse Tinubu for 2023 Presidency (Viral Video)

About Chinenye Nwabueze

Nwabueze is a communication researcher with several years of lecturing experience in Nigerian universities.

Check Also

Police find missing Tanzanian politician relaxing in woman’s house months after he disappeared (Viral Video)

Police in Tanzanian have found a politician who has been missing for a while as …

Leave a Reply

Your email address will not be published.

%d bloggers like this: