Advertising is a paid form of non-personal communication of goods and services. It is done through a channel and always has an identified sponsor. Advertising is the bridge between product manufacturers and consumers. Advertising media exist in two major categories – above-the-line media and below-the-line media. Above-the-line The above-the-line media are the major media of […]
When you fail to meet the requirements that permit you to drive on Nigerian roads, note that you would be stopped by the appropriate road safety administration agency. There’s also a possibility your vehicle could be impounded and here’s why. Many drivers on Nigerian roads usually get scared or angry when they come across […]
Driving in Nigeria is not just about knowing how to handle the steering and cruise a car but understand how to stay away from offending agencies in charge of road safety and travels. One of such agencies is the Federal Road Safety Corps (FRSC) which was established in 1988 as the approved government agency […]
People experience suicidal thoughts due to various reasons such as frustration, depression, failed relationship, mental health challenge, academic failure, among others. The World Health Organization estimates that approximately 1 million people die each year from suicide. It is difficult to anticipate suicide in most instances and this makes it a terribly dangerous menace in any […]
Radio and television stations make money through sponsored programmes. Corporate organizations or individuals pay for specific programmes aired on radio or television. This gives their brands exposure to new and diverse audiences, and aligns these brands with certain causes, values, and beliefs, depending on the programme sponsored. Making money from programme sponsorship could depend on […]
Advertising media exist in two major categories – above-the-line media and below-the-line media. Above-the-line media are the major media of advertising which include the print media – newspapers, magazines, books; electronic media – radio, television, the Internet; out-of-home media – outdoor media (bill boards, posters, spectaculars), and transit media (taxis, buses). Below-the-line/specialty media are ‘minor’ […]
Print media constitute one of the major media of advertising. These are those media of communication which are controlled by space rather than time. They can be read at any available time and can be kept for record. They also have online versions to expand their audience base. The common kinds of print media of […]
Technological advancement has redefined the channels through which advertisers reach their audience but the concept remains the same. Whether it is through the internet or mainstream offline media, advertising is still a paid form of non-personal communication of goods and services to the audience through a medium by an identified sponsor. This process happens in […]
Oguta is one of the most-sort-after tourist destinations in Nigeria. The town is located in Oguta Local Government Area of Imo State. It is well known for the famous Oguta lake, one of Nigeria’s top tourist attractions. Due to the rich cultural heritage of Oguta people, there are several tourist attractions in the town. One […]
I can bet that you’ve not heard of the word “water pick” before now or you might have come across the word without knowing what it really means. Well, you’re doing the right thing by reading this piece. This is because flossing is one of the most important steps in ensuring great oral health and […]
I can bet that you’ve not heard of the word “water pick” before now or you might have come across the word without knowing what it really means. Well, you’re doing the right thing by reading this piece. This is because flossing is one of the most important steps in ensuring great oral health and […]
Media establishments are profit centers which earn revenue by selling their commodities to the public. This excludes organizations engaged in Public Service Broadcasting (PSB) which are funded with public money and broadcast in the interest of the public. Every other form of media establishment is in the business of creating informative, entertaining and educative contents […]
Appeals are used to attract interest of potential and actual consumers to a product. There is hardly any advertisement without some form of appeal to the audience exposed to that advert. Appeals are like magnets which target the needs of the audience directly. Anyone writing an advert copy needs to understand what an advert appeal […]
Journalists decide which events to report as news based on certain criteria which are referred to as news values. These are yardsticks used to determine what sees the light of the day as news. News values are criteria that influence what is selected and found newsworthy among numerous events that break by the day. […]
Journalism has been playing a crucial role in Nigeria’s democracy and development process. The Nigerian society, just like every other society, needs the mass media because governance and the wellbeing of the people cannot be entrusted to politicians, the elite and the bureaucrats. This underscores the watchdog role of the press to ensure checks and […]