Emerging information and communication technologies have impacted every facet of the society, taking a huge chunk of human activities to the digital space. Public relations (PR) is the deliberately planned and sustained effort towards maintaining a mutually favourable relationship between an organization and its publics. This profession used to be practiced through traditional offline strategies […]
The African Council for Communication Education (ACCE) was established in December 1976 as an association dedicated to promoting social change and development communication in Africa. The council primarily promotes communication research in African universities and encourages African scholars to use research findings in solving diverse problems in the continent. The ACCE began as a powerful […]
Social media constitute one of the pillars of digital marketing. Business owners and digital marketers leverage social media opportunities to create brand awareness for their products and services. Through Social Media Marketing (SMM), digital marketers can reach out to highly targeted potential customers through direct and person-to-person engagement. Businesses and digital marketers continue to ride […]
Technological advancements in the communication and information world have impacted the marketing strategies adopted by corporate organizations in reaching target audiences. Diverse brands used to compete for market share by appealing to actual and potential customers through traditional ways of marketing which primarily involved use of either indirect or direct, straightforward offline methods. It was […]
Technological advancements in the communication and information world have impacted the marketing strategies adopted by corporate organizations in reaching target audiences. Diverse brands used to compete for market share by appealing to actual and potential customers through traditional ways of marketing which primarily involved use of either indirect or direct, straightforward offline methods. It was […]
Technological advancements in the communication and information world have impacted the marketing strategies adopted by corporate organizations in reaching target audiences. Diverse brands used to compete for market share by appealing to actual and potential customers through traditional ways of marketing which primarily involved use of either indirect or direct, straightforward offline methods. It was […]
Book publishing might be tasking and challenging in today’s world but it remains one of the most lucrative ventures in this digital age. The popularity of the internet as a growing source of information needs gratification by audience across the world has added to revenue opportunities of book publishing business. Publishing books require an […]
An indie author is a writer who publishes their work without the help of an established press. Indie authors are also called self-publishing author. These kinds of authors are responsible for editing, producing, distributing, and marketing the books they write. The concept “indie” is a short way of referring to “independent” authors. Many self-publishing authors […]
Advances in information and communication technology have impacted the advertising industry in ways that have changed the face of regular advertising. Technology-driven advertising techniques now exist to ensure that advertisers target audiences with specificity. Among such tech-based developments is programmatic advertising. What is Programmatic Advertising? Programmatic display advertising is a kind of advertising that makes […]
Advances in information and communication technology have impacted the advertising industry in ways that have changed the face of regular advertising. Technology-driven advertising techniques now exist to ensure that advertisers target audiences with specificity. Among such tech-based developments is programmatic advertising. What is Programmatic Advertising? Programmatic display advertising is a kind of advertising that makes […]
Radio and television stations make money through sponsored programmes. Corporate organizations or individuals pay for specific programmes aired on radio or television. This gives their brands exposure to new and diverse audiences, and aligns these brands with certain causes, values, and beliefs, depending on the programme sponsored. Making money from programme sponsorship could depend on […]
Radio and television stations make money through sponsored programmes. Corporate organizations or individuals pay for specific programmes aired on radio or television. This gives their brands exposure to new and diverse audiences, and aligns these brands with certain causes, values, and beliefs, depending on the programme sponsored. Making money from programme sponsorship could depend […]
People experience suicidal thoughts due to various reasons such as frustration, depression, failed relationship, mental health challenge, academic failure, among others. The World Health Organization estimates that approximately 1 million people die each year from suicide. It is difficult to anticipate suicide in most instances and this makes it a terribly dangerous menace in any […]
Research is a fact-finding process that aims at providing a solution to a problem. It is a systematic activity so several research approaches are available for arriving at solutions after the study. One of such research approaches is the Delphi method which is a popular and user-friendly approach every researcher should know. Meaning The Delphi […]
Barter sales in the media, also called media barter, is one of the creative, out-of-the-box strategies for making money in broadcast media business. This is an opportunity which media buyers and planners utilize to help brands and agencies maximize their media buys. Companies and advertisers leverage media barter to spend less or nothing in terms […]