Appeals are used to attract interest of potential and actual consumers to a product. There is hardly any advertisement without some form of appeal to the audience exposed to that advert. Appeals are like magnets which target the needs of the audience directly. Anyone writing an advert copy needs to understand what an advert appeal […]
Journalists decide which events to report as news based on certain criteria which are referred to as news values. These are yardsticks used to determine what sees the light of the day as news. News values are criteria that influence what is selected and found newsworthy among numerous events that break by the day. […]
Journalism has been playing a crucial role in Nigeria’s democracy and development process. The Nigerian society, just like every other society, needs the mass media because governance and the wellbeing of the people cannot be entrusted to politicians, the elite and the bureaucrats. This underscores the watchdog role of the press to ensure checks and […]
Film critics use theories to analyse contents of films. To do a thorough critique requires knowledge of relevant film theory that would guide the analysis. What is film theory? Before delving into what film theory is, let’s take a quick look at meaning of theory. A theory is a set of ideas used in predicting […]
The newspaper industry is very vibrant with many engaging in depth investigations to come up with good stories to attract audience attention. Headline writing is one key area where the competition is fierce and where audience patronage is often won. Newspapers take headline writing seriously because it does the first job of winning audience attention […]
Public Relations (PR) is crucial to the survival of organizations in modern societies. Maintaining a favourable relationship between an organization and its public’s is essential to the achievement of set goals. This is the primary task of PR executives. Some organizations have in-house PR units while others outsource PR campaigns to independent PR firms. Some […]
The Nigerian media industry is fiercely competitive with very vibrant privately owned organizations giving government owned establishments a run for their money. With the entry of private media owners into radio and television business in the country after the broadcasting industry was liberalized in 1992, Nigeria began to witness amazing new entries that started […]
Media economics is a term used to refer to business transactions and financial activities of the organizations producing and selling products in the media industry. Every profit-inclined company offers a product to the public in exchange for value. A commodity or product is an offer made to actual and potential customers in exchange for […]
Every discipline has its top ranked, widely recognized journals. These days you find several journals in various disciplines, including multi-disciplinary journals requesting for articles for publication with a fee. Such articles receive quick publication and are even very visible online. But the fact is that these journals are hardly recognized by serious academic institutions across […]
Every discipline has its top ranked, widely recognized journals. These days you find several journals in various disciplines, including multi-disciplinary journals requesting for articles for publication with a fee. Such articles receive quick publication and are even very visible online. But the fact is that these journals are hardly recognized by serious academic institutions across […]
Journalism is a profession that is inevitable for the existence of any society. Journalists work round the clock to keep the society informed despite the hazards of the profession. There are countries that are the most dangerous for the practice of journalism. Those who work as reporters in such countries face the risk of death, […]
Osun State has an interesting broadcast media landscape with radio dominating the terrain. Here is the list of radio stations in Osun State and their frequencies. Crown FM, Eleyele, Ile Ife – 101.5 Gold FM, Ilesa Radio Nigeria – 95.5 Great FM, Obafemi Awolowo University, (Ife) – 94.5 Isundunrin Fm,The Voice of Ejigbo Local Govt. […]
Journalism practice is evolving by the day as information technology changes narratives in the communication environment. One of the emerging trends in journalism practice is contextual journalism which is a skill adopted by modern journalists to provide in-depth news analysis and presentation in a competitive media world. This article provides insight on what this […]
On a daily basis, people face problems and situations that should be evaluated and solved, and challenges arise as they try to understand different perspectives about these situations. Understanding the concepts and process of critical thinking is very relevant for anyone who intends to excel in critical writing and reviewing. What is Critical Thinking? Critical […]
On a daily basis, people face problems and situations that should be evaluated and solved, and challenges arise as they try to understand different perspectives about these situations. Understanding the concepts and process of critical thinking is very relevant for anyone who intends to excel in critical writing and reviewing. What is Critical Thinking? Critical […]