What was planned as an innovative nail creation has backfired as it has drawn outrage from social media users.
A Russian nail salon got more than it bargained for after it was slammed as ‘sick’ and ‘cruel’ on social media after posting photos and videos of live ants crawling inside models’ hollow acrylic nails.
Moscow-based Nail Sunny beauty salon has built a reputation for pushing the envelope, and several of their quirky ideas have gone viral on social media like Instagram or Facebook in the past.
But this time it didn’t work as planned. The salon’s hollow acrylic nails that act as display cases for live insects is seen by the public as fashion taken too far.
While some of the salon’s 1.8 million Instagram followers commended its staff for the original idea, the vast majority of comments were negative.
Some of the reactions from alarmed users are as follows;
“What the hell is wrong with you? This is clearly animal abuse. If someone would put you in this damn nail you wouldn’t be that happy!” one person commented on the controversial Nail Sunny video showing off the fake nails.
“This is sick! Horrible. You should be ashamed,” another Instagram user wrote.
Whoever manages Nail Sunny’s Instagram account tried to mitigate the damage by posting that no animals were harmed during the making of the video and that the ants were able to breathe inside the hollow nails. However, this only riled people up even more.
“No animals were harmed?! You mean insects? And either way it can drown in the chemicals. You are disgusting!” one person responded.
“You think this makes it better? How would you like to be shoved inside a plastic box with no explanation, flashed and photographed then thrown on the ground? I wonder how traumatized you’d be after being stuck in an airtight container. It doesn’t matter if they were only there for a second, even though we know that’s not the case because the video is longer,” one person commented.
“Stop being a f***ing psycho, and stick to nail art, not this experimental “look what I can do” bulls***. If you were my daughter you wouldn’t see daylight for a week!”