Meet Sunday Obimma, a fast-rising entrepreneur redefining auto-parts business in Nigeria

ThIs Young Entrepreneur is Sunday Obimma.  He hails from Ekwusigo Lgc area in Anambra state. He is a graduate of University of Nigeria Nsuka and presently the Chief Executive Officer of Sunnywhite Automotive Nig LTD.

In a country where buyers culturally show an overwhelming distrust of salesmen in the automotive industry, Sunnywhite’s innovative platform Imports and sells genuine auto-parts at affordable prices and delivers it to client’s doorsteps nationwide with warranties on every item sold is no doubt a breath of fresh air to car users.

The young CEO’s rise to becoming a nationwide auto-parts supplier in less than a year of establishing his firm is based largely on his passionate ingenuity to provide car users in the country with genuine alternative to both sub-standard and fairly used auto-parts, ‘Tokunbo’ which overtime leaves buyers cheated and unsatisfied.

After graduating from University “Like every other graduate, the next point of call for me after leaving school is to get a job, but I know there is actually none waiting out there for me. So I went for a one year Apprenticeship training In an Auto- Spareparts workshop on Sales and repair of car parts after which I proceeded to doing the business itself and this noble step is what eventually led to the idear and hunger of Providing Genuine Spareparts to car owners.

Part of what triggered me into this venture is to correct the wrong ideological connotations among car owner and some auto-parts dealers “that fairly used parts(TOKUNBO) are better than new ones”, Tokunbo products are not new products, they are sold to users as genuine products which have been used and can never be better than new ones. To understand this, just Imagine that you are using a year 2002 Toyota vehicle and you want to change the shock absorber and you purchase it it as a tokunbo, that means the part which was manufactured in 2002 has been used probably for 3 years and you are now purchasing it as a product in 2015. What it means is that the shock absorber is 13 years old. Does it mean it is good or will last long?

Where the problem lies for me with fairly used products, ‘Tokunbos’ is the fact that they are not safe. The lifespan of fairly used products like that of their sub-standard counterparts can never be compared to getting new products from genuine manufacturers. This is the reason we are in this business to ensure that people get quality services for money spent in the auto market in Nigeria.

The Author

Chinenye Nwabueze

Nwabueze is a communication researcher with several years of lecturing experience in Nigerian universities.

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