Media economics provides insight on the structure of media firms and media market, the nature of their products and how they make money. Media organizations want to produce content with low investment and maximum profit. Any change in the regulation policy and technologies may affect the economic process of the media industry. This is why media executives require an understanding of the basics of media economics as a basic requirement for ensuring company survival and profitability in today’s dynamic world. Media economics provides insight into media industry and strategies that affect markets, financing, and management of firms in the industry.
Below is an introductory lecture on media economics.