Mass Communication: An Introduction to Sociology of Mass Media by Stephen Kenechukwu

Title: Mass Communication: An Introduction to Sociology of Mass Media

Author: Stephen Kenechukwu

Year of Publication: 2014

Pages: 314

Brief Info:

This book provides an insight into the interactional relationship between the mass media and the society. It introduces various mass media existing in the society, the nature of the media landscape and how these media operate in the society. It discusses communication and its types, theories of communication, sociology of mass communication, dynamics of the print and electronic media, including the support industries such as advertising and public relations. This is a good text for introductory courses in communication and media studies.

Table of Contents

1. Communication
2. Types of Communication
3. Mass Media
4. Sociology of Mass Media
5. Print Media
6. Magazine
7. Books
8. Electronic Media
9. Television
10. Motion Picture
11. Journalism
12. Theories of Mass Communication and Media Effects
13. Advertising
14. Public Relations
15. Media Law and Ethics

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