India has one of the largest media landscapes in the World, with numerous establishments and vast audience base. Newspapers in India compete with the broadcast media for audience in and around the country. A lot of local language newspapers are thriving in India, alongside English and Hindi languages newspapers. Some of the newspapers have larger audience base than others.
Here is a list of top 10 most popular newspaper brands in India by readership as per the Media Research Users Council (MRUC) in the Indian Readership Survey (IRS). This list was first published Business Maps of India.
Dainik Jagran (Hindi)
Founded by freedom fighter Puran Chandra Gupta during the ‘Quit India Movement’ in 1942, Hindi daily Dainik Jagran belongs to Jagran Prakash Limited and is distributed in 11 states of India. The head office of Dainik Jagran is situated in Kanpur, Uttar Pradesh. It is the most popular and most read newspaper in India that contains all the latest news and updates across all domains. The Average Issue Readership (AIR) of Dainik Jagran is 1.66 crore.
The second most popular newspaper brand in India is Hindustan, a Hindi daily. It was started in 1936 by Hindustan Media Ventures Limited. It operates mainly in the Delhi NCR region, Chandigarh, Bihar, Uttar Pradesh, Uttarakhand and Jharkhand. The state of Uttar Pradesh is where Hindustan constitutes almost one-third of the readership and the state is also home to its all five printing facilities. The AIR of Hindustan is over 1.47 crore.
Dainik Bhaskar (Hindi)
A Hindi newspaper Dainik Bhaskar is one of the top most popular and most widely read newspapers in India. It was founded in 1958 and is owned by the Dainik Bhaskar Group. It enjoys readership in 11 Indian states. It is one of the rapidly growing newspaper dailies in India and has won a number of awards over the years. The AIR of Dainik Bhaskar is over 1.38 crore.
Malayala Manorama (Malayalam)
The most popular and most widely read newspaper daily of the southern part of India is Malayala Manorama, a Malyalam newspaper. It was started in 1980 by Malayala Manorama Company Limited of Kerala. As many as 15 printing units across the country belong to Malyalam Manorma. The AIR of Malayala Manorama is over 88 lakh.
Daily Thanthi (Tamil)
The second most popular newspaper of South India and the fifth most widely read newspaper of the country is Daily Thanthi, a Tamil language newspaper. S. P. Adithanar started this leading Tamil daily way back in 1942. Two supplements of Daily Thanthi are published every Sunday; namely, Kudumba Malar and Gnayiru Malar. The AIR of Daily Thanthi is over 82 lakh.
Rajasthan Patrika (Hindi)
Karpoor Chandra Kulish started Rajasthan Patrika in 1956, which is today one of the most popular Hindi newspapers in India. It is owned by Rajasthan Patrika Pvt. Ltd. It readership has spread over more than 30 cities of eight Indian states but is most widely read in Rajasthan and Madhya Pradesh. The AIR of Rajasthan Patrika is over 79 lakh.
Amar Ujala (Hindi)
Another Hindi daily, Amar Ujala breaks into the list of top newspaper brands in India. It was founded a year after the independence of the country in 1948. Amar Ujala is owned by the Amar Ujala Publications Ltd. Based in Noida, Uttar Pradesh, it features news and updates from all domains including politics, business, sports and entertainment. The AIR of The Times of India is over 78 lakh.
The Times of India (English)
The Times of India is the largest selling English daily newspaper in India. It is a product of Bennett, Coleman and Company Limited, the flagship wing of India’s largest media enterprise – The Times Group. The publication of The Times of India was started 177 years back in 1838. It is one of the oldest and the most popular newspaper brands in India. Times Ascent, a supplement of the paper published every Wednesday, is the most widely read career-oriented paper. The AIR of The Times of India is over 75 lakh.
Started in 1923, Mathrubhumi is one of the leading newspapers in India published in Malyalam language. Mathrubhumi Printing and Publishing Company Limited is the owner of the Mathrubhumi newspaper headquartered in Kerala. Ten printing facilities across India print Mathrubhumi. The paper offers mobile app for Android, iOS and Windows software operators. The AIR of Mathrubhumi is over 60 lakh.
The top Marathi language daily, Lokmat is also one of the top 10 newspaper brands in India. It is owned by Lokmat Media Private Limited based in Nagpur, Maharashtra. It publishes 11 editions in the state of its operations. The AIR of Lokmat is over 58 lakh
(This article was first published on Business Maps of India.Com)