Media Independents constitute a major pillar in the advertising industry. They ensure that advertisers reach their audiences through strategic and cost effective channels. These establishments specialise in media planning, buying, monitoring, and research, among other functions. Nigeria has quite a number of media independents operating in various parts of the country. Here is a list of leading media independents in the country’s advertising industry.
Adgenda media Limited
All Seasons MediaCom
Algorithm Media
Capital Media Ltd
Cerebral Consult
MediaReach OMD
MediaShare Ltd
Media Stamp Limited
Media Perspectives Ltd
Momentum Media
Mediamatryx
MediaMore Limited
Maximedia Global Limited
MediaTek Global Services Limited
Media Fuse Dentsu Aegis Network Limited
Media Integra Concept Limited
Intenciti Media Limited
Sharemind Lagos
Peapco Media
Starcom Media
Universal McCann
Media Economics is one area graduates of mass communication have barely delved into maybe due to the enormous fund needed to set up a media organization like a radio station, a television station or an An Advert and PR Agency. Advertising and Public Relations will get more better when professionals are the ones running them. The above named Advertising media independents might be doing so well because they are run by professionals. There is however more room for more media professionals to go into establishing media organizations like Advertising Agencies.