Is This ‘Good Taste’ In Bad Taste? Giant Advert Billboard In Owerri Animal Rights Activists Might Not Like

Organizations are adopting several creative ways to promote their products and services. But some adverts look so weird that you wonder whether it is actually creativity or the advertiser forgot that some adverts could backfire due to disturbing choice of contents. If you’re an animal rights activist you might definitely take a second look at this billboard.

Here’s a giant billboard promoting the local delicacies offered by a food and drinks joint in Owerri. The billboard is situated in the middle of one of the busiest areas in Owerri, capital of Imo state.

The food joint owners probably wanted to emphasize that they offer goat meat pepper soup, goat head and such other popular local delicacies. The choice of photo to promote their food joint looks a bit weird – a man carrying a dead goat.

Some observers might wonder whether animal rights activists would be unhappy with such unsympathetic expression of joy in the killing and display of a goat in the manner portrayed by the billboard content. Some others say this idea is creative and attractive. A few others might refer to bad taste in advertising.

What do you think about this billboard?

The Author

Chinenye Nwabueze

He is a Senior Lecturer in the Department of Mass Communication, Chukwuemeka Odumegwu Ojukwu University, COOU, (formerly Anambra State University), Igbariam Campus.

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