Faculty: Communication and Media Studies
Department: Journalism & Media Studies
Course Code: CMS102 Unit(s): 2 Semester: Second
Course Title: Introduction To Communication II
Lecturer: Programme: B.Sc.
(A). BRIEF OVERVIEW OF COURSE
This is an extension of the first part (Introduction to Communication I) done in the first semester. It consists of additional discourses on global overview of the history, institutions and functions of communication in human society. It involves a continuation of a number of topics taught in the first part of the course with additional ones such as media communications as a sub-type of human communication, an overview of the progress; models, and elements of media communications; survey of the media, including their adjuncts. At the end of this course, students should be able to explain and illustrate the characteristics, functions, contents, operations and impact of the media as well as national media systems and communication between/across nations.
(B). COURSE OBJECTIVES/GOALS
By the end of this course, students will have learned:
- Concepts of human communication; types of human communication (a brief review)
- What is media communication?
- Elements of media communications
- Characteristics of the media
- Models and functions of the media
- Adjuncts of the media (their nature and operations)
- Contents, operations and impact of the media
- National media systems/comparative media systems
- Communication patterns between/across nations
(C). METHOD OF LECTURE DELIVERY
- Practical Classroom Sessions
(D). Grading Scale
A 70 – 100
B 60 – 69
C 50 – 59
D 40 – 49
F Below 40
(E). COURSE OUTLINE
Concepts of human communication; types of human communication (a brief review)
2. Definition of media communication
(various channels of human communication)
3. Elements of media communications
(audience, messages, channels, etc.; relate them to media communication process)
4. Functions of the media
Surveillance of the Environment
The Correlation Function
Cultural Transmission and Influencing Societal Norms
Education and Entertainment
5. Types and Characteristics of the media
Types (print, broadcast, outdoor, internet)
Characteristics (what makes each type unique?)
6. Models of the media
7. Contents, operations and impact of the media
Media contents (news, adverts, various programmes, audio/visual)
Media operations (how media business works)
Impact of the media in the society
8. Adjuncts of the media
(Nature and operations of news agencies; advertising, public relations).
9. National media systems/comparative media systems
What is media system?
Types of media systems (Western Media System, Revolutionary Media System, Communist Media System, Development Media System, Authoritarian Media System)
Indicators of a Media System
Media systems in Africa
Globalization and media systems
10. Communication patterns between/across nations
Communication and culture
New World Information and Communication Order (NWICO) Debate
11. Group activities/practical assignments
(F). RECOMMENDED TEXTS
Beebe, S. A., Beebe, S. J., & Ivy, D. K. (2010). Communication: Principles for lifetime (4th ed.). Boston: Allyn & Bacon.
DeVito, Joseph,A. (2015). Human Communication: The Basic Course. Boston, MA: Pearson.
Beauchamp, S. R. & Baran, S. (2019). Introduction to Human Communication: Perception, Meaning, and Identity, Second Edition. Oxford University Press.
(G). IMPORTANT LINKS
Click on the following links to read articles;