Headline writing is serious business. Today’s media world is very competitive and the headline is crucial to winning the attention and interest of the audiences to an organization’s news content. You need more than just a good story to attract people to your medium.
A headline is the title of a story. It is the summary of a story that serves as the flag which catches audience attention to a story. The newspaper industry is very vibrant with many engaging in depth investigations to come up with good stories to attract audience attention. Headline writing is one key area where the competition is fierce and where audience patronage is often won. Newspapers take headline writing seriously because it does the first job of winning audience attention to a medium. Here’s a video on how to write the headline of straight news reports for the mass media.