How To Start An Advertising Agency In Nigeria Without Capital! A Quick Guide

Starting an advertising agency without capital seems like an uphill task. It means you have to start from the scratch. The fact is that it is not entirely impossible. Here is a quick guide to starting up an advertising agency in Nigeria without initial capital.

Begin by Building a portfolio doing 1-2 years pro-bono work. This is when you work for companies and do professional work for them mostly free of charge. The aim is to get required contacts, experience and industry presence before going fully professional in terms of charging fees.

Document everything. You should have a record of what you are doing because it will provide a pedigree for you while pitching your business.

Systematize all your work processes.

Develop projects complete with goals, milestones, deliverables, cost and Return On Investment (ROI). Investors would like to see details of your goals, milestones and other factors that determine profitability of the firm.

Intern at an ad agency; this is an option you could use to acquire the essential experience and contacts to start up your own firm. You could intern for 1-2 years, taking everything they can give you. You could also work at an ad agency full-time, and strive to work your way up in the company.

Consider taking business management training on the side. This will equip you with professional tactics on how to run a company.

Start your own agency when the company you worked in or other contacts are ready to give you your own accounts to manage.

Do all the work yourself. This is one way to save cost which you should adopt at the initial stage. You should be your own secretary, boss and employee. You should do the non-professional work you can do without hiring anyone. Starting a business without capital means that you have to learn to do things that you would normally delegate to an employee or an outside company.

Do all the work yourself. This is one way to save cost which you should adopt at the initial stage. You should be your own secretary, boss and employee. You should do the non-professional work you can do without hiring anyone. Starting a business without capital means that you have to learn to do things that you would normally delegate to an employee or an outside company.

Gradually build your client base. This is the only option you have to remain in business profitably.

The Author

Chinenye Nwabueze

Nwabueze is a communication researcher with several years of lecturing experience in Nigerian universities.

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