If you love taking photographs with your phone it means you can go a step further to develop that passion into a photoshoot business. This is a lucrative area which people tend to underestimate or even ignore. You can actually start off a home-based photography business if you have the right skills to explore and excel in this area. You find yourself always snapping pictures to add to your instagram feed or other social media platforms, this article is for you. It provides insight on how to start a home-based photography business in Nigeria. The mass media in Nigeria also require photography skills to be part of the part of the features of field reporters. Those who work in the mass media in Nigeria, especially journalists, need the knowledge provided in this article to become more creative and successful in their career.
Photos are very essential aspects of life. Not just photos, but very good ones. People don’t just want to capture photos; they want a fantastic record of memories and happy moments of life. These captured memories are saved for future purposes, especially when people want to feel nostalgic by looking at them. People also take photos for others to appreciate their aesthetic peculiarity. This is why you need to acquire the right skills so as to attract and keep customers in a competitive Nigerian photshoot industry. Here are 8 tips to starting home-based photography business with facts suggested by Leslie Truex in an article posted on The Balance Small Business.
- Decide what types of photography services you’ll offer.Businesses and individuals need photographers for many reasons. Businesses need pictures of their products for brochures. Realtors need images of the homes they’re selling. Magazines need photos related to the articles they’re publishing. Or you can stick with non-business photography and take portraits or photograph weddings.
- Develop your business plan. The business plan outlines the details of your business, including the services you offer, how you’ll differ from the competition, financial projections, and marketing strategies. This is a good time to determine your pricing structure. For example, if you want to make N2,600000 per year and believe you can book 26 weddings a year, you’d need to charge nearly N100,000 per wedding. Your pricing needs to take into account the cost of equipment, supplies, and travel, as well as your time.
- Decide your business structure. The easiest and lowest cost option is sole proprietor; however, creating a limited liability company (LLC) will offer greater protection of your personal assets should you run into legal problems.
- Create a business name.What you name your business will become the brand image, so choose a name that fits the type of photography you want to do. If you want to take kid portraits you can have a whimsical name, but if you want to do business photography or weddings, you’ll want something that sounds professional or elegant. A good business name would thrive on the quality you offer. While you are advised to get a good business name just ensure that your services are of top quality. Clients are interested in quality of your services, even more than your business name.
- Officially establish your business.Once you have a business name and set up your business structure, you need obtain business license or permits as required to operate officially. Although you may take photos using a digital camera, since you’ll be giving people prints, you may need to collect sales tax if you live in a state that charges sales tax. You need to check out the Corporate Affairs Commission (CAC) for business name registration and other paper work. Once you have your business license, you can open a business account.
- Gather needed equipment and supplies. If photography is your hobby, you may already have much of the equipment you need; however, you’ll have to assess if the quality is high enough to charge for services. Along with a camera, you’ll also need lenses, flashes, batteries, photo editing software, quality photo paper and packaging used to deliver the photos to clients. You may also need lights and screens to control lighting.
- Create marketing materials.Along with business cards and brochures, build a website. Get permission from your subjects before posting their photos online. Also, set up social media accounts on networks your target market can be found. For example, if you’re doing wedding photos, you should have a Pinterest page.
8) Market, market, market. The key to success in a photography business is marketing. You can’t take and get paid for photos if no one hires you. Along with business cards, brochures and a website, use your personal and professional networks to spread the word about your business. Attend trade shows and events geared toward your market. For example, if you want to do wedding photography, attend wedding shows. If you want to take pet portraits, attend dog shows.
Source: The Balance Small Business
After reading this article you’re good to go. Ensure you follow the steps carefully and sincerely so as to excel in this business area.