The National Institute of Marketing of Nigeria (NIMN) is one of the major professional bodies in Nigeria’s business landscape. Graduates of Marketing, communication, management and related disciplines can join this body to keep in touch with emerging trends in marketing and marketing communications. In fact, any person interested in marketing and marketing communications can actually become a member of this body irrespective of the person’s academic background. You can get professional training and a diploma in marketing to qualify you to become a member.
So how can I be a member?
Well, first things first. You need to understand what NIMN is all about so as to know why it is the right body for you to join.
Why was NIMN established?
The NIMN was established for a wide range of professionals engaged in similar activities. As is stated on it’s website, the NIMN is the body for professionals engaged in marketing and related fields as marketing practitioners, sales and marketing directors, customer relationship managers, media planners, channel developers, creative directors, value builders, trade marketing managers, commercial managers/directors, brand builders, entrepreneurs, enterprise builders, corporate and institutional governors, transformers, marketing and mass communication experts, general managers, and Chief Executive Officers.
The Institute was established by Act of the National Assembly no. 25 0f 2003 with a chartered status conferred on it, the responsibility to regulate and standardize marketing professional practice through the conduct of comprehensive professional examinations and certifications, training, retraining and consultancy services geared towards ensuring that members adopt professional approach to marketing and other related areas of marketing activities.
As was earlier pointed out in the introductory aspect of this article anyone can join NIMN and get the requisite training to become a professional from various platforms. As noted on the NIMN website, whilst new entrants into the profession are being developed through intensive programme of formal learning in marketing structured courses in various academic institutions across the country on full and part time bases, qualified members are being retrained to enable them adapt to the ever changing demands of marketing situations at work and society at large.
As provided in the Act, membership of the Institute is compulsory for all practitioners of the marketing profession. A person shall be deemed to practice as a marketer if in consideration of remuneration received or to be received and whether by himself or in partnership with any other persons, he:
Engages himself in the practice of marketing or hold himself out to the public as a marketer; or
Renders professional service or assistance in, or about matters of principles or detail, relating to the practice of marketing; or
Renders any other service which may, by regulation made by Council in consultation with the Minister, e designated as service constituting practice as a marketer.
Section 20(2) of the Act clearly makes it illegal to practice marketing with registering as a member of the Institute. It states as follows:
“If on or after the coming into force of this Act, any person who is not a member of the Institute practices or holds himself out to practice as a marketer for, or in expectation of reward or takes or uses any name, title, addition or description, implying that he is in practice as a marketer, he commits an offence”.
What you gain by becoming a member
In executing its mandate, the Institute continually seeks to deliver value to its core target groups:
Members – providing opportunities for continuous improvement of marketing skills to enable them deliver outstanding results to their various organisations. The institute also provides marketing professional empowerment through information, education and networking opportunities that will promote and enrich their professional and career advancement.
Corporate members- NIMN strives to ensure the availability of highly skilled marketing professionals that will drive the achievement of their corporate goals and objectives. The body also provides the platform for corporate members to showcase their marketing excellence.
Government – NIMN will deploy its marketing talents and tools to partner with government at all levels to design genuine programmes that will help in achieving the economic transformation of the country. (nimn.com.ng)
So you stand to get a lot by joining the NIMN
What are the membership grades?
If you’re wondering which membership grade you should go for you have to select the appropriate grade based on certain criteria. As stated on NIMN website, the body presently has 5 membership grades. They are as follows;
As a fellow, you will be required to prove to the Council that you have attained the age of 35 years and that for the period of 5 years immediately preceding the date of application in that behalf you have been been fit and proper person, and in addition you are a holder of an approved academic qualification and have creditably held a senior management position in a marketing or related organization, or have held a senior lecturer position in a higher educational institution for a period of not less than 8 years.
As a Full Member, you will be required to prove that you have attained the age of 25 years and have been an Associate Member for a period not less than 5 years immediately preceding the date of application in that behalf and have been enrolled as an associate member or have been exempted from this requirement by the Council and is otherwise fit and proper person.
You become an Associate Member, if you have attained the age of 23 years and are employed in a management capacity in a marketing or related organization, and have passed examinations accepted by the Institute and you are otherwise a fit and proper person to be enrolled in the Register.
To register with NIMN visit nimn.com.ng