Written by Vanessa Igboanugo
Guinness Nigeria Plc, today, embarked on a marketing campaign to promote a new brand of Malt drink from the company, Herbal Malt, with a fanfare in Chukwuemeka Odumegwu Ojukwu University (COOU), Igbariam campus. The brand is called “Guinness Malt Herbs”. The event began at about 2pm with one of the sales executives addressing students and exciting them with jokes. The event drew a large crowd of students most of whom had a taste of the new brand of Malt drink in town.
In an interview with Mr. Denis Okeke, the coordinator of the Guinness sales force that organized the campaign, Guinness company noticed that people were shunning drinks with sugar content in order to avoid diabetes so the company decided to introduce a sugar-free drink to safeguard people’s health. According to him, “Herbal Malt is not just sugar free, it is also herbal in the sense that it will reduce the rate of sugar in people’s body.”
A 100 level student of Mass Communication, Ogechi Obi who tasted the drink showered praises on Guiness for coming up with such innovation. “This is a great idea. The drink tastes really good,” she said.
The sharing of free drinks got students excited to the extent that there were embarrassing scenes where some students corporately dressed for lectures abandoned the classroom to wrestle for free malt drinks as if they were participating in a village war. That is what a good drink does to a good student, especially when the drink is great and free.