Public relations is one of the most sought-after programmes in media and communication training schools in Nigeria across the world. Many Nigerian graduates want to major in public relations primarily due to the exciting, prestigious and lucrative nature of this discipline. Even graduates without a background in communication can major in public relations with basic training in this discipline. People who have written and verbal communications skills needed to be spokespeople for various organizations, have skills for coordinating special events and fundraising campaigns, who have knowledge of how to run a political campaigns, and basic social media management skills, excel as public relations executives within and outside Nigeria. The field of public relations is rapidly evolving. The society is also getting more sophisticated. Every serious company needs a public relations team. This includes powerful individuals you are require carefully managed relationship with the publics on daily basis. Consequently, there is a growing demand for public relations professionals capable of adapting to the new ways people consume content, communicate, and connect. If you have an interest in this area, here is a list of five jobs a degree in public relations can prepare you for.
Public Relations Specialist
Your basic job here is to create and maintain a favorable public image for the organization or individual they represent through media releases and social media interaction. You will be doing a lot of media relations here so you require relevant skills in this area. You will also have common responsibilities which include writing news releases, working with the press, arranging interviews, writing speeches, acting as a spokesperson, and managing many forms of an organization’s communications, including crisis management and internal communications.
Public Relations Manager
You are responsible for maintaining and improving public perception of an organization, including overseeing writers, artists, and public relations specialist to ensure consistent messaging. This is an all-inclusive job which will also require that you undertake some common responsibilities which include writing news releases, working with the press, arranging interviews, writing speeches, acting as a spokesperson, and managing many forms of an organization’s communications, including crisis management and internal communications. This work is tasking but interesting and lucrative.
Social Media Specialist
Your primary duty is to communicate with the public through social media platforms, including posting content to spark interest in brand-related topics and interact with customers via social media avenues. You need requisite skills in general media relations which you would apply here to ensure a favourable social media relations environment. If you are doing this job for a Nigeria firm, you need to understand the social media environment in Nigeria, including the interplay between the social media and online versions of mainstream media. Social and mainstream media ecology might be required at a point.
You are to work to improve their organization’s internal communication strategy and external reputation with multiple audiences. You require useful skills in reputation management so you have to equip yourself with knowledge of this specialized area in public relations. You will also have common responsibilities which include writing news releases, working with the press, arranging interviews, writing speeches, acting as a spokesperson, and managing many forms of an organization’s communications, including crisis management and internal communications.
Your primary role is to develop and coordinate marketing campaigns that involve presentations, social media, print, and television ads through researching market area and audience perception. This is one of the most common functions companies and powerful individuals require of their public relations executives in today’s society.
If you have a degree in public relations or you intend to acquire one, you should think towards focusing on any of these areas which represent some of the hottest public relations jobs in today’s sophisticated society.
(with additional reports from Best Marketing Degrees.ORG)