Ebonyi Broadcasting Corporation’s website is an embarrassment

You might say this does not matter but in this era of sophisticated Information and Communication Technologies (ICTs) and a global digital audience, having a good website does matter a lot.

A number of factors make up a good website. It should have great content, regularly updated, intuitive, easy to use, and, ideally, has a good visitor-customer conversion rate. It is typically user-friendly and pleasing to behold. Many businesses struggle to build and maintain a successful website, because they lack the knowledge required. But you can’t say this for Ebonyi Broadcasting Corporation (EBBC).

A visit to the site will take you on a quick trip around town, making you want to visit the town before you begin to check out the news content and other aspects of the website.

Ebonyi Broadcasting Corporation (EBBC) is a Radio and Television services owned by Ebonyi State Government. The station was designed to bring government closer to the people by promoting government project, programs and policies. It has very wide reach which covers South-East and South-South Zones, including parts of Kogi and Edo states.

However, one heavy embarrassment on the site is the fact that it is poorly edited with unpardonable errors coming from a state-owned media house. You may then ask, “what is such a broadcast house reporting to the public if it cannot take care of the most minor errors on its website which is supposed to be seen by the entire world?”

This is a terrible embarrassment not just to EBBC but to the state. The very first page and the very first information you read about the organization is riddled with unpardonable errors. Yet there are editors in the establishment. This is enough to put off any visitors and dismiss the establishment ad the most seriousness in the entire South East.

Here’s what you see when you visit the website, on the very first page and the first pronouced message you see;

Welcome To Ebonyi Broadcasting Corporation (EBBC)

Ebonyi Broadcasting Corporation (EBBC) is a Radio and Television services owned by Ebonyi State Government. The main function of the establishment is to bring government closer to the people by promoting government project, programs and policies. Our transmittion covers a wide range of area which including all the South-East and South-South Zones. Part of Kogi and Edo states are also covered.

This is an unbelievable embarrassment. People from that establishment definitely visit this website everyday to feed it with content yet seem not to notice this embarrassment. This is not a blog. It is the official website of a state-owned broadcasting establishment for crying out loud; where you have trained journalists and media workers.

Another terrible observation is that the website lack current news updates. What you see there as trending news are stories of June to August 2019. Just one story posted on April 2020 appears on the news page. This is terrible! What is the essence of having a website if not to update it, especially for a news organization? This is shocking, most shocking!!!

However, the website developers did a marvelous job and the dynamic nature of the site is among the factors that makes it the most impressive website owned by any state owned media house in the South East geo-political zone of Nigeria.

Checkout the website below:

https://www.ebbcdigital.com/

The Author

Chinenye Nwabueze

Nwabueze is a communication researcher with several years of lecturing experience in Nigerian universities.

1 Comment

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  1. Ejezieh, Luke Nwannedi

    Honestly, it is actually embarrassing to put up this kind of website and place such in the management of personnel bereft of integral knowledge of what it takes to provide the necessary up to date information. Good you brought this to the public domain.

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