Banner and hammer headlines are common features on the front pages of newspapers across the globe. A headline is the title of a story. It is the summary of a story that serves as the flag which catches audience attention to a story. The newspaper industry is very vibrant with many engaging in depth investigations to come up with good stories to attract audience attention. Headline writing is one key area where the competition is fierce and where audience patronage is often won. Newspapers take headline writing seriously because it does the first job of winning audience attention to a medium.
Here’s a video on the difference between the banner headline and the hammer headline. This video shows you how to easily identify the banner headline and hammer headline on the front pages of newspapers.