AUDIENCE PERCEPTION OF NEWS REPORTS IN BLOGS: A STUDY OF USERS OF LINDA IKEJI BLOG AMONG STUDENTS OF CHUKWUEMEKA ODUMEGWU OJUKWU UNIVERSITY.
EZELIORA, CHISOM CELINE
DEPARTMENT OF MASS COMMUNICATION
FACULTY OF SOCIAL SCIENCES
CHUKWUEMEKA ODUMEGWU OJUKWU UNIVERISTY
The study seeks to ascertain Audience Perception of News Reports in Blogs: A Study of Users of Linda Ikeji Blog among Students of Chukwuemeka Odumegwu Ojukwu University. The objectives of the study includes: to find out if the respondents are exposed to Linda Ikeji Blog, to find out the frequency at which the respondents visit Linda Ikeji Blog, to find out the respondents perception of news reports in Linda Ikeji Blog, to find out the respondents level of believability of news reports in blog, and to find out whether Linda Ikeji Blog adheres to ethics of journalism in her news reportage. Using Taro Yamani’s formula, 387 respondents were selected out of the entire population as the sample size. The study adopted survey research method, and purposive sampling method was used in selecting 387 respondents that were used for the study. The study was anchored on two theories; the individual differences theory and technological determinism theory. Finding revealed that respondents perceive news reports in Linda Ikeji Blog in various ways which includes: easily accessible, timely, audience participatory, well-structured, in-depth, reliable and accurate but specifically, accessibility and ability to break news faster (timely) is the more reason audience uses Linda Ikeji Blog as source of news and information. Accruing from the findings, it was ascertained that even though the traffic to blog is on the increase due to its accessibility and timeliness, audience believe that other media sources of news are more accurate and presents well processed contents. Based on the findings, it was recommended among others, that bloggers should maintain the same standard of truthfulness, verifiability, fairness, and completeness as are presumably manifest in most of the journalistic outputs of conventional media.