Current Research Works in Mass Communication

 

 

 

AUDIENCE PERCEPTION OF ROMANTIC PROGRAMS: A STUDY OF LISTENERS                  OF RADIO CONTINENTAL FM’S “LOVE AND RELATIONSHIP”

PROGRAME IN LAGOS METROPOLIS

By Chekube, Ifezue

07036280407

p.ikegbunam@yahoo.com

Abstract

Audience perception of romantic programs on radio is a study that is born out of the quest to investigate the reason for frequent marriage failure among the present day young men and ladies. It was premised on Radio Continental “love and relationship tips program in Lagos. The study is aimed at ascertaining whether the respondents are exposed to the program, their level of exposure, gratification and perception of the program. The survey research method was adopted as method while Uses and gratification theory of mass communication was considered appropriate as the theoretical background of the study. Findings show that respondents are not only well exposed to the program but also derive different gratifications that help them in different ways from listening to the program. The study therefore recommended that other stations should design similar programs and warn single men and ladies to stop embarking on marriage decision for frivolous reasons.

 

 

MEDIA SCHOLARS’ CRITIQUES ON BROWN ENVELOPE

SYNDROME: ANY PROGRESS

By

Ezekwesiru, Woyike07036280407

p.ikegbunam@yahoo.com

Abstract

Media scholars’ critiques on brown envelope acceptance among media practitioners is a study embarked upon to find out if media practitioners’ critiques on the acceptance of gratification from their news sources decrease the practice among practitioners. The study seek to answer the question: since the media practitioners are aware that their action of accepting gratifications for the publication of stories or to report a particular organization in good light has attracted media professionals’ critique, why do they still indulge in it? The study used the expectation violation theory as its theoretical framework while the Focus Group Discussion was employed as the method of study. The study which was premised on five media organizations in Port-Harcourt. A total of 50 journalists were selected for the study, 10 discussants from each media organization under study. Two discussants were selected from all the organizations and were spread across the five groups to ensure effective formation of the discussion group. The week long study found that media practitioners are aware of the critique against their action of accepting gratifications from their news source and that the main factor that keeps them indulging in the unethical practice of accepting gratifications is economic. The study recommended that media practitioners should be well paid as well as sanctions and relinquishing defaulters of their certificates.

Key words: critique, brown envelope,

 

Press Coverage of World Tobacco Day in Nigeria (2014-2016) and Smoker Journalists Attitude Towards Coverage of the Event

  Chinenye Nwabueze (Ph.D)

Department of Mass Communication

Chukwuemeka Odumegwu Ojukwu University

Igbariam Campus

 Emmanuel Igwenagu

Department of Mass Communication

Chukwuemeka Odumegwu Ojukwu University

Igbariam Campus

 Casmir Obiakor

Department of Mass Communication

Chukwuemeka Odumegwu Ojukwu University

Igbariam Campus

08101326739

 Abstract

 The mass media have enormous potentials to influence health-related behaviors and perceptions. Much research has focused on how the media frame health issues. This study sought to explore how world no Tobacco day was framed in the print media and smoker journalists’ attitude towards coverage of the event. Three privately-owned national dailies were studied to find themes dominating reports on world no tobacco day and to find the prominence given to the reports as well as sources of such stories. Twenty-two smoker journalists were also surveyed to find their attitude towards coverage of the event. It was found that world no tobacco day was not given enough prominence by the selected newspapers and majority of smoker journalists will be uncomfortable to cover the event. It was recommended among others that Nigerian press should give priority attention to the coverage of world No Tobacco Day issues in the country.

 

Freelance journalists in Nigeria: Problems and prospects

By

Nnaemelu, Ifeyinwa

E-mail: p.ikegbunam@yahoo.com

07036280407

p.ikegbunam@yahoo.com

Abstract

This paper titled “Freelance journalists in Nigeria: Problems and prospects” is designed to ascertain the most pressing problem encountered by freelancers in their line of duties, how they survive in their daily function and ascertain what keeps their hope alive in doing what they are doing. The paper is based on digital Darwinism hypothesis which supports the concept of “survival of the fittest”. The survey research method was adopted using the questionnaire and one on one interview as techniques of data generation. Findings show that there are four major, though inter-related problems facing freelancers in Nigeria where as unavoidable economic situation is the most influential one. The study, recommended that sustainable economies should be created through collaboration for advanced viable economic arrangement at every level of ambition.

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KEYWORDS: Freelance, Journalists, Problems, Prospects

 

EXPOSURE TO MEDIA REPORTS OF GOVERNOR OSHIOMHOLE’S “GO AND DIE” COMMENT AND ITS INFLUENCE ON WIDOWS PERCEPTION OF OSHIOMHOLE’S ADMINISTRATION

BY

NDUKA, ADAOBI BLESSING

ABSTRACT

The research examined Media reports of Governor Oshiomhole’s “go and die” hate comment and its influence on widows perception of his administration. The objectives of the study are to ascertain respondents’ level of exposure to the hate comment, their sources of information on the issue and the influence of the hate comment on respondents’ perception of the governor’s administration. The study was hinged on the information integration theory. The census method was adopted in studying four registered widow association in Edo state with the 315 members as the population for the study. Findings revealed that the widows’ perception of governor Oshiomhole’s administration and his personality were negatively influenced by his hate comment, which they got to know through friends, television and radio. The researcher therefore recommended that leaders as public figures, should be mindful of their utterances and endeavour to make comments that will not incite the public against them.

(Full Paper copyright: 08020761386)

 

 

Audience Perception of Miss Anambra’s Leaked Sex-tape:

A Study of Internet Users in Awka Metropolis

By

Ofuonye, Ifeanyi

07036280407

p.ikegbunam@yahoo.com

Abstract 

Audience perception of the lesbian leaked sex tape of the Miss Chidimma Okeke is a research that was built on the level of spread of negative news as against positive ones. The study was designed to examine the respondents’ level of exposure to the leaked sex tape, their perception of both the Queen and the organizers of the contest and what the respondents think about pageantry after exposure to this video tape. The study adopted the Self-objectification theory as the framework for the study while the survey research method was used to examine internet users in Awka metropolis. Findings revealed that pageantry exploits, demeans, and ruin youngsters especially the desperate ones. It also revealed that both pageantry, Chidimma Okeke and the ABS, the organizers of the contest have attracted negative public perception from the respondents. The researcher therefore recommends for self regulation among participants, discharge of proper parental responsibility among parents and strong regulatory measure for all pageant organizing group in Nigeria among others.

 

PRINT MEDIA COVERAGE OF DASUKI’S ARMS DEAL SCANDAL

IN NIGERIA: A CONTENT ANALYSIS OF DAILY SUN,

PUNCH, GUARDIAN AND VANGUARD

NEWSPAPERS

BY

Onwuelu, Ucheben

07036280407

p.ikegbunam@yahoo.com

Abstract

This study was focused on newspaper coverage of the 2015 Kogi gubernatorial election and the sudden death of the APC leading candidate in the election. The study was designed to ascertain the level of prominence given to the election, the frequency of coverage, the dominant media genre and the predominant media source used in the coverage of the election. Content analysis was used as a research method whereas social responsibility and agenda setting theories of mass communication were used as the theoretical framework. The research found that marginalization and negligence of community grievances sometimes breeds crisis in a state. The researcher also found that ethnicity and tribalism has always been influencing media coverage of electoral issues in the country. The researcher therefore concludes that the press should be careful in doing their job and recommends that the constitution as well as the electoral laws should be revisited to accommodate this new development among others.

 

NEWSPAPER COVERAGE OF PRO-BIAFRAN PROTEST IN NIGERIA:A CONTENT ANALYSIS OF THIS-DAY AND VANGUARD NEWSPAPERS

By

Oluchi,

07036280407

p.ikegbunam@yahoo.com

 Abstract

This study was focused on both mainstream and social media coverage of conflict issues in Nigeria between 2015 and 2016. The objectives of the study are; to ascertain the level of prominence given to those selected issues, their depth of coverage, the media direction of reporting and the predominant media genre used in the coverage of the issues. The purposive sampling technique was applied to examine the manifest content of Vanguard and This-day newspapers on the issue. The research was based on pro-Biafran conflicts in the country within the period under study. Content analysis was used as a research method whereas social responsibility and agenda setting theories of mass communication were used as the theoretical framework. The research found that government’s negligence of community grievances is the main reason for different agitations which transcends into conflicts everywhere in this country. The researcher also found that ethnicity has always been influencing media coverage of issues in the country. The researcher therefore conclude that the press should be careful in doing their job and recommends that strict regulations should be mounted media practitioners  in respect to the type of pictures they expose the public to. The researcher also recommends that the government should encourage employment of the citizens to set them off from protests.

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AUDIENCE PERCEPTION OF NEWSPAPER COVERAGE OF

XENOPHOBIC ATTACK IN SOUTH AFRICA

By

Doris, Onwa

07036280407

p.ikegbunam@yahoo.com

Abstract

This paper titled audience perception of newspaper coverage of xenophobic attack in South Africa is aimed at ascertaining the audience level of exposure to this attack and their perception of the attack. This paper was anchored on social responsibility theory of the press whereas survey research method was adopted as a design to achieve its objectives. Findings show that respondents are well exposed to the newspaper coverage of the attack. The paper concluded that the media did their job by ensuring that the attack was exposed the public through their publication and therefore recommended that governments of various African States should try to provide the public with good governance and security to avoid future occurrences of situations like this in times to come. It was also recommended that issues of this nature will always be treated with serious punishment to serve as a deterrent to others who may wish to do same next time.

Key words: xenophobia, newspaper, coverage, attack, perception.

 

 

Influence of gambling related sales promotion on product patronage and buying decision among target audience: A study of indomie Tazo Mania sales promotion

By

Okonkwo, Maryrose

07036280407

p.ikegbunam@yahoo.com

ABSTRACT

This research is an exploratory research work that was designed to examine the influence of indomitable tazo mania sales promotion on the children who are exposed to it. Among the research objectives are to find out their level of recall, exposure, perception and whether mothers attribute high increase in consumption of indomitable noodle brand among their children to tazo mania sales promotion. The study was based on uses and gratification theory and commercial theory of communication where as survey research was adopted as the method for achieving research objectives. Findings indicates that this sales promotion exploit the children and incite them into indulging in gambling activities unknowingly. The researcher therefore, recommended that there should be a law regulating the content of sales promotional messages, especially those ones targeted at the children and that consumers should always consider their chances of winning the prices tagged against the product they wish to patronize

 

NEWSPAPER FRAMING OF BABY FACTORY INCIDENTS AND ITS INFLUENCE ON AUDIENCE PERCEPTION OF BABY ADOPTION

BY

EWELUKWA, CHINEDU K.

08163810536

 

The rising incidences of baby factories have gradually added to the plethora of human right issues bedevilling Nigeria (Alichie, 2015). However, baby factory according to Okosun (2013) is an institution where young girls are deliberately impregnated for the purpose of producing children that will be taken away from the young mothers soon after delivery for onward sale to buyers with deep pockets. When sold, the babies could be used for ritual sacrifices or for any other purpose. But it all depends on the buyer. It has gotten to the point that some childless couples now see baby factory as an easy means of adopting a child and go ahead to patronize the operators of the factories. It is no surprise because without them, there will be little or nothing like baby factory.

 

PRINT MEDIA FRAMING OF DIEZANI MADUEKE’S FRAUD SAGA:    ANLYSIS OF SELECTED NATIONAL DAILIES

By

Akachukwu, Nwanmuo

07036280407

p.ikegbunam@yahoo.com

Abstract

Newspaper coverage of Allison Madueke’s financial fraud in Nigeria is a research work born out of the curious desire to investigate media framing of the fraud, which at its wake, generated buzz reactions from the public. The objectives of the work are to ascertain the media frames used in the reportage of the saga, the most dominant frame used and the slant of the media frame used in the media for the coverage of the issue. The research adopted content analysis research method to analyze the manifest content of four selected national dailies. The social responsibility and the framing theory of the press were considered most appropriate for the study. Findings revealed that seven different media frames were used by the four dailies for a total of 156 times among which ethnic and response frames were observed as the predominant media frames used by the media. The researcher therefore, recommended that fighting corruption in the land should not selective on some peoples whereas others who committed same or similar crimes are dinning with the executioners.

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Television Program Preference Among Pupils in Onitsha Metropolis

By

 07036280407

p.ikegbunam@yahoo.com

Abstract                                                                      

Television program preference among pupils in Onitsha metropolis is a study embarked upon to investigate the pupils’ level of exposure to television programe, their TV programe preference, the available television programe accessible to them; the determinant of their programe preference and whether what they watch on television programs influence their lifestyle, attitudes and behaviours. The study applied the use of cultivation theory of mass communication to explain the influence of mass mediated messages on the children. The survey research method was adopted to achieve the research objectives. Findings demonstrated that the respondents prefer entertainment programe than any TV program and that the basic determinant of what they choose to expose themselves to is their peers among other determinants. The study therefore recommended that the Media practitioners should try to increase the number of their educational programs to meet the required prescription in the NBC regulation while urging the parents and teachers to strive to ensure that they pay attention to the media contents which their children and pupils are exposed especially at early age.

 

INFORMATION SOURCES ON MMM PONZI SCHEME AND INFLUENCE

 ON PARTICIPATION AMONG UNDERGRADUATES

 OF COOU IGBARIAM CAMPUS

BY

NWEKWUNE, SYLVESTER CHIGOZIE

07036280407

p.ikegbunam@yahoo.com

Abstract

Sources of Information on MMM Ponzi scheme and its Influence on Participation is a study designed to ascertain the main sources of information on the ponzi scheme among students. The study was motivated by the sudden failure of the scheme and public outcry for loses among the students. The study adopted the social responsibility theory of mass communication as its theoretical background whereas the survey research method was used as the research method. The major objectives of the research are to ascertain the respondents’ main sources of Information on MMM ponzi scheme, of the source of information on participants of MMM ponzi scheme and the dominant type of information on ponzi scheme and whether the souce of information encourages participation among respondents. Findings revealed that because the ponzi survive of getting money from new initiates to pay old members, the main source of information is interpersonal communication where the dominant type of information is display of alerts of cash gotten from the ponzi scheme while the source was found to have encouraged participation among respondents. The study therefore concluded that the major sources of information among the people for MMM ponzi scheme is interpersonal communication where as the dominant type of information was displaying of alerts. The researcher recommended that grass-root aggressive media campaign should be launched when situations like this crop up in the society to save the people from waste of resources.

 

 

Social and Mainstream Media Representation of Photographs of the

2017 Xenophobic Attack of Nigerians in South Africa

By

Okeke, Christopher C.

07036280407

p.ikegbunam@yahoo.com

Abstract

Social and Mainstream Media Representation of Photographs of the Xenophobic Attack of Nigerians in South Africa is a study that is embarked upon in the interest of the profession of journalism and societal peace in the era of social media proliferation. The study is set to ascertain ethical conformity of news photographs in mainstream and social media, find the dominant type of photograph used among social media and mainstream media in their reports concerning the attack and find the representation frames of the photographs used in the coverage of the xenophobic attack in South Africa. The study used the quantitative content analysis research design as its method whiles the social responsibility theory and digital Darwinism hypothesis as the theoretical framework. Findings revealed that there is poor level of ethical compliance in online media landscape. Findings also revealed that the dominant type of photograph used in the selected media was violent photographs. The study concludes that the there is more ethical consideration in mainstream than in online blogs and recommended that conference on the reasons for respecting or observing media ethics and professional standard in the practice of journalism should be organized by media scholars to advance the harmful effect of unethical practices on the profession and the society at large.

Key words: xenophobia, photographs, social media, mainstream media

 

 

 

 

 

 

The Author

Chinenye Nwabueze

Nwabueze is a communication researcher with several years of lecturing experience in Nigerian universities.

1 Comment

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  1. It is good that mass communication is widening her areas of concentration to places that really affect life.It will prove to be really helpful.

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