Course Outline PGD First Semester

ADVERTISING Principles, Practice, Issues

        

  1. Course Introduction
  2. Advertising: A conceptual overview
  3. Classifications/functions of Advertising
  4. Advertising creative strategies: Understanding the basics
  5. Elements of creative strategies in Advertising
  6. Media of creative Advertising
  7. Creative Advertising appeals
  8. Writing a creative Advert copy: Print and Broadcast Advert copies
  9. The Advert Brief
  10. Issues in Advertising
  11. Class Activities

 

 

 

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The Author

Chinenye Nwabueze

Nwabueze is a communication researcher with several years of lecturing experience in Nigerian universities.

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