Saturday , January 28 2023

Communication And Gender Studies! Course Compact

Chukwuemeka Odumegwu Ojukwu University, Igbariam Campus, Anambra State, Nigeria



2017/2018 Academic Session


Faculty: Social Sciences                                       Department: Mass Communication

Course Code: MAC 916                            Unit(s): 2             Semester: Second

Course Title: Communication And Gender Studies

Lecturer: Dr. Chinenye Nwabueze              Programme: Ph.D



Communication and Gender studies primarily focuses on how gender relates to various perspectives of communication – sender, receiver, channel, message, and other extraneous variables that could affect a typical communication process. At this advanced level, this course does not approach gender from the more common, normative dominant, binary-driven and sometimes sexist perspective based on biological sex – male and female. Rather it explores the relationship between gender, sex, sexuality, and communication. It further studies those outside the dominant binary of men and women, including those whom some societies finds difficult to categorize. You can call them the “in-betweens.” This course is premised on a conceptual accommodation of the term “gender” from the centre (dominant binary lines of male and female) to periphery (the “in-betweens) in the gender landscape.

It is based on this postulation that we would discuss the fusion between gender and communication, include how such fusion impacts our society. The course examines dynamics of gender roles, gendered cultural status conferral, and gender double-standards and how they have impacted media content, exposure patterns, perceptions, message encoding and decoding. It further looks at gender from the perspective of ‘what we are’ and ‘what we say.’ At this advanced level, this course focuses on specific issues on communication and gender existing in the society.



By the end of this course, students will have learned:

  • Basic concepts associated with communication and gender;
  • Relationship between gender, sex, sexuality, and communication;
  • How cultural identities shape gendered communication and vice versa
  • How gender issues have impacted media landscape and content.



  • Classroom Lectures
  • Indoor Quizzes
  • Outdoor Quizzes (Assignments)
  • Practical Classroom Sessions
  • Field work (research activities)



  1. Course Introduction and Overview (Basic concepts – sex, sexuality, binary perspective of gender (center), intersex: the ‘in-betweens’ (periphery), Gender Landscape in Nigeria)
  2. Gender, Communication and Contemporary Culture
  3. Theories of Gender
  4. Gender-Based Movements (Femininity and Women’s movement; Masculinity, Macho Culture and Men’s Movement)
  5. Gender, Verbal and Non-Verbal Communication
  6. Gender and Media Landscape

Print, Broadcast, Film, Music, New Media, Advertising, Public Relations (I)

  1. Gender and Media Landscape

Print, Broadcast, Film, Music, New Media, Advertising, Public Relations (II)

  1. Gender Profiling and Media Content
  2. Gender Issues In Communication: The Nigerian Perspective
  3. Field Work (Research Activities)





Umaru, Pate, Nwabueze, Chinenye, and Idiong, Nsikak (2012). Politics,

Culture,& the Media in Nigeria. Ibadan: Stirling-Horden.


Bordo, S. (1993). Reading the slender body. In Unbearable weight: Feminism,

Western culture, and the body (pp.185-212). Berkeley, CA: University of California.


Cooper, Brenda. (2002). “Boys don’t cry and female masculinity: Reclaiming a life

and dismantling the politics of normative heterosexuality.” Critical Studies in Media Communication 19, 44-63.


Piontek, T. (2006). Queer alternatives to men and women. In T. Piontek, Queering

gay and lesbian studies (pp. 67-80). Chicago: University of Illinois Press.


Fudge, R. (2006). “Everything you always wanted to know about feminism but

were afraid to ask.” Bitch, 31, 58 67.


Berry, K. (2007). Embracing the catastrophe: Gay body seeks acceptance.

Qualitative Inquiry, 13(2), 259-281.


Greenberg, R. (2000). “Escaping the daily grind for life as a house father.” In

Ashton-Jones, Olsen, & Perry (Eds.), The gender reader (2nd ed., pp. 391-393). Allyn and Bacon Publishers.


Kimmel, M. (1996). Introduction: Toward a history of manhood in America.

Manhood in America: A cultural history (pp. 1-10). New York: Free Press.


Kimmel, M. & Messner, M. (1990). “Men as gendered beings.” In S. Ruth

Issues in Feminism (56-58), Mountain View, CA: Mayfield.


Orbe, M.P. (1998). Constructions of reality on MTV’s “The Real World”: An

analysis of the restrictive coding of black masculinity. Southern Communication Journal, 64, 32-47.


Important Links:

CLICK to view the articles;



2. Gender, Sexuality, & Space Reading List

3. Understanding the concept of intersex (a) what is intersex?;  (b) Transgender, Non-Binary, Intersex:

4. Gender communication overview

5. Our evolving multi-gender society

6. How Gendered Attitudes Relate to Women’s and Men’s Sexual Behaviors and Beliefs

7. Gender Dysphoria

8. Gender and newsroom cultures


About Chinenye Nwabueze

Nwabueze is a writer with passion for cutting-edge news

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