CBS News Appoints Susan Zirinsky As Its First Female President

CBS News has named network veteran Susan Zirinsky as its new president and senior executive producer, succeeding David Rhodes, as the news organization looks to turn the page on a tumultuous period and make gains in the ratings.

Zirinsky, the first woman to lead CBS’s CBS, +0.25%   news division, has been with the network for four decades in a variety of senior posts. She is currently senior executive producer of the news magazine “48 Hours.”

“No broadcast news producer is more highly respected and admired than Susan Zirinsky,” CBS President and acting Chief Executive Joe Ianniello wrote in an email to staff on Sunday night. Zirinsky will take over as head of CBS News in March, after Rhodes’ contract expires.

Zirinsky said in a statement that “this may be a new role, but the mission is the same: deliver quality, in-depth journalism and engaging storytelling.”

At CBS News, Zirinsky played a key role in coverage of major stories, including the 9/11 attacks, and was credited with inspiring Holly Hunter’s character in the movie “Broadcast News.”

She assumes the leadership role at the division at a tough time. The network’s morning and evening news programs are both struggling in the ratings after changes at the anchor desk.

Source: Market Watch

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The Author

Chinenye Nwabueze

He is a Senior Lecturer in the Department of Mass Communication, Chukwuemeka Odumegwu Ojukwu University, COOU, (formerly Anambra State University), Igbariam Campus.

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