Category: AD & PR

Basics of Advertising: Principles, Creative Strategies, Issues by Chinenye Nwabueze

Title: Basics of Advertising: Principles, Creative Strategies, Issues Author: Chinenye Nwabueze Year of Publication: 2015 Pages: 149 Publisher: TopShelve Brief Info: This text provides basic explanation of how to package and produce a persuasive advert copy. The book uses vivid examples in elucidating basic concepts of advertising and creative strategies that could be adopted in […]

Dimensions of Advertising Theory and Practice in Africa edited by Rotimi Williams Olatunji and Beatrice Laninhun

Title: Dimensions of Advertising Theory and Practice in Africa Editors: Rotimi Williams Olatunji and Beatrice A. Laninhun Year of Publication: 2013 Pages: 288 Publisher: Amalion Publishing Brief Info: This book brings together cutting-edge research by leading African communication and media theorists to provide students of African advertising with a broad but detailed survey of the […]