Category: Research

Free Download of Articles In Journalism & Mass Communication Quarterly

  This is one of the rare opportunities contained in the latest release of Prof. Eserinune Mojaye’s Growth Opportunities series. You can’t miss this one. Mass Communication scholars understand what it means to have access to articles in Journalism & Mass Communication Quarterly (JMCQ). Check this one out; Free Download: JMCQ Articles Here is a […]

Is the Innovation a Distraction? Television News Ticker, Viewer Comprehension and Perceptions

Technological breakthroughs are continually playing very significant roles in the process of information dissemination through the mass media. The need to break news and necessary information to the teeming television news audience, in the midst of news and non-news programme(s) without necessarily breaking the flow of such programme(s), introduced as innovation whereby the audience do not […]

Cartoon Characters Engagement Behaviour Of Primary School Children In Aguata Local Government Area, Anambra State, Nigeria

CARTOON CHARACTERS ENGAGEMENT BEHAVIOUR OF PRIMARY SCHOOL CHILDREN IN AGUATA LOCAL GOVERNMENT AREA   By Ebere Okonkwo Department of Mass Communication Chukwuemeka Odumegwu Ojukwu University     Abstract Cartoons are the first and most common among the types of broadcasts that children watch on television. Primary school children watch cartoons the most with a rate […]

Television and Social Behaviour

Television and Social Behaviour Social behaviour is a term used to describe the general conduct exhibited by individuals within a society. It is essentially in response to what is deemed acceptable by a person’s peer group or involves avoiding behaviour that is characterized as unacceptable. This type of human behaviour primarily determines how individuals interact […]

Cultivation Theory

Cultivation Theory The theory was propounded by George Gerbner, L. Gross, M. Morgan, N. Signorielli in 1976. It talks about how the mass media gradually cultivate message in audience mind and consciousness. According to Aneto, Onabanjo and Osifes (2008:71) the basic assumption of the theory include: Cultivation analysis basically means that heavy Tv viewers will […]

Cartoon Influence on Children’s Psychology and Behavior Patterns

Cartoon Influence on Children’s Psychology and Behavior Patterns Cartoons as one of the core content of mass communication is increasing in today’s television programme. Currently, animated film classics and new television series can be seen on cable/satellite channels such as Cartoon Network, Boomerang, Kidsco, 4 Kids and Disney Channel. On the influence of these cartoons […]

Agenda Setting Theory

Agenda Setting Theory The Agenda setting theory was posited by Maxwell McCombs and Donald Shaw (McCombs & Shaw, 1972 pp.180-181). The theory states that the concerns of people as per what they discuss, think and worry about are inspired and directed by what the mass media choose to publicise.  The concept of agenda setting, though […]

Influence Of Joint Television Viewing On Romantic Satisfaction And Family Commitment: A Study Of Spouses In Delta State Secretariat Complex Asaba

Influence Of Joint Television Viewing On Romantic Satisfaction And Family Commitment: A Study Of Spouses In Delta State Secretariat Complex Asaba Chinenye Nwabueze, Emmanuel Odishika   Abstract   The subject of this research is the influence of joint television viewing on the romantic satisfaction and family commitment of spouses in Delta State Secretariat Complex, Asaba, […]

Theory Of Reasoned Action

Theory of Reasoned Action The theory was developed by Martin Fishbein and Icek Ajzen in 1967 and was derived from previous research that began as the theory of attitude. The theory aims to explain the relationship between attitudes and behaviours within human action. It is used to predict how individuals will behave based on their […]