Category: Others

10 most effective digital marketing tools for SMEs in Nigeria

Technological advancements in the communication and information world have impacted the marketing strategies adopted by corporate organizations in reaching target audiences. Diverse brands used to compete for market share by appealing to actual and potential customers through traditional ways of marketing which primarily involved use of either indirect or direct, straightforward offline methods. It was […]

What is digital marketing?

Technological advancements in the communication and information world have impacted the marketing strategies adopted by corporate organizations in reaching target audiences. Diverse brands used to compete for market share by appealing to actual and potential customers through traditional ways of marketing which primarily involved use of either indirect or direct, straightforward offline methods. It was […]

Types of Programmatic Advertising

Advances in information and communication technology have impacted the advertising industry in ways that have changed the face of regular advertising. Technology-driven advertising techniques now exist to ensure that advertisers target audiences with specificity. Among such tech-based developments is programmatic advertising. What is Programmatic Advertising? Programmatic display advertising is a kind of advertising that makes […]