Monday , March 25 2024

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Basics of Advertising: Principles, Creative Strategies, Issues by Chinenye Nwabueze

Title: Basics of Advertising: Principles, Creative Strategies, Issues Author: Chinenye Nwabueze Year of Publication: 2015 Pages: 149 Publisher: TopShelve Brief Info: This text provides basic explanation of how to package and produce a persuasive advert copy. The book uses vivid examples in elucidating basic concepts of advertising and creative strategies …

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Reporting: Principles, Practices, Special Beats (Second Edition) by Chinenye Nwabueze

Title: Reporting: Principles, Practices, Special Beats (Second Edition) Author: Chinenye Nwabueze Year of Publication: 2015 Pages: 436 Publisher: TopShelve Brief Info: This book provides an understanding of the exciting world of reporting in the Nigerian context. It discusses the basics of various forms of reporting, with emphasis on specialized journalism …

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Environmental Communication: Perspectives on Green Communication and Information Management (Second Edition) by Chinenye Nwabueze

Title: Environmental Communication: Perspectives on Green Communication and Information Management (Second Edition) Author: Chinenye Nwabueze Year of Publication: 2015 Pages: 216 Publisher: TopShelve Brief Info: This book explores the rudiments of environmental communication in today’s society impacted by climate change debates. It explains concepts, strategies and perspectives of communication designed …

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Magazine & Newspaper Management and Production: An Introductory Text (Second Edition) by Chinenye Nwabueze

  Title: Magazine & Newspaper Management and Production: An Introductory Text (Second Edition) Author: Chinenye Nwabueze Year of Publication: 2016 Pages: 142 Publisher: TopShelve Brief Info: This book explores and explains basic techniques in newspaper and magazine publishing. It looks at the management and production aspects, providing details of pre-press, …

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Politics, Culture & The Media in Nigeria edited by Umaru Pate, Chinenye Nwabueze & Nsikak Idiong

Title: Politics, Culture & The Media in Nigeria Editors: Umaru Pate, Chinenye Nwabueze & Nsikak Idiong Year of Publication: 2013 Pages: 339 Publisher: Stirling-Horden Brief Info: This is a book of readings containing diverse essays on the interplay between politics, culture and the media in Nigeria. It provides insight into …

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