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Media Uses and Gratifications: Some Features of the Approach: Jay G. Blumler Versus Denis McQuail (Video)

Media Uses and Gratifications: Some Features of the Approach Denis Mcquail and Jay G. Blumler are legendary names associated with foundational thoughts in the field of Mass Communication. In a seminar organised Oxford Internet Institute, University of Oxford, the two scholars found themselves exchanging classic views and thoughts on the …

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Ethnographic Journalism

Ethnographic Journalism By Janet Cramer & Michael McDevitt Ethnographic Journalism Ethnography is primarily concerned with uncovering meanings – in particular, the meanings inherent to a particular group and its practices. The ethnographer accomplishes this awareness through a process of immersion into the life, routines, and rituals of the social setting …

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