Chukwuemeka Odumegwu Ojukwu University COURSE COMPACT 2017/2018 Academic Session Faculty: Social Sciences – Department: Mass Communication Course Code: MAC 216 Unit(s): 2 – Semester: Second Course Title: Critical Writing and Reviewing Lecturer: Dr. Chinenye Nwabueze – Programme: B. Sc. (A). BRIEF OVERVIEW OF COURSE This course exposes students to the basics of critical thinking, questioning, […]
A community consists of a group of people with common ties that give them a sense of place. The community is basically the country side or located away from the urban centers. The community is best defined using features or characteristics that shape the concept. Let’s look at ten key characteristics of a community posted […]
Chukwuemeka Odumegwu Ojukwu University COURSE COMPACT 2017/2018 Academic Session Faculty: Social Sciences Department: Mass Communication Course Code: MAC 306 Unit(s): 2 Semester: Second Course Title: Rural Community Newspaper Lecturer: Dr. Chinenye Nwabueze Programme: B. Sc. (A). BRIEF OVERVIEW OF COURSE This course discusses the principles, concepts, characteristics, functions, contents and ownership of a rural community […]
When you see an amazing advert with unbelievable creativity you will definitely know. This is what 300 level students of Mass Communication, Chukwuemeka Odumegwu Ojukwu University (COOU) have just done – five stunning television advertisements with exceptionally creative ideas. This is part of the practical aspect of a course Advertising Creative Strategies and Tactics which […]
Environmental laws provide a legal platform for the environmental communicator to function effectively. When writing a story to protect or promote the environment you might require legal backings to buttress your point. You will definitely not be able to write a convincing piece if you do not understand the legal environment of green communication. Understanding […]
Chukwuemeka Odumegwu Ojukwu University COURSE COMPACT 2018/2019 Academic Session Faculty: Social Sciences Department: Mass Communication Course Code: MAC 211 Unit(s): 2 Semester: First Course Title: Features and Magazine Reporting Lecturer: Dr, Chinenye Nwabueze Programme: B.Sc. (A). BRIEF OVERVIEW OF COURSE This course is designed to expose students to in-depth understanding […]
Climate change is no longer a new word to many. What remains a challenge is that many people still do not realize how serious a threat it is. In fact, scientists have said that with the present rate of global warming, the earth will become uninhabitable sooner than expected. They have confirmed that humans are […]
Branding is a crucial aspect of the business of creative advertising. You need to understand the concept of branding if you truly wish to excel in creative advertising. We discussed product positioning in class and that is one of the basic features of branding. In branding you are attempting to create a unique mental image […]
We use our outdoor quizzes to do a quick recall of what we did in class. We discussed creative advert brief and radio advertisement script writing. We were made to understand that every radio script should be tailored towards activating the mind eye. Advertising is all about creativity. The creative advert team members are the […]
Environmental communication is primarily the use of communication strategies to attract attention to issues about the environment. Before understanding the basics of environmental communication you need to first of all familiarize yourself with the concept of environment. This was what we did in our introductory class. This section of the mid-term quiz is based on […]
Chukwuemeka Odumegwu Ojukwu University COURSE COMPACT 2018/2019 Academic Session Faculty: Social Sciences Department: Mass Communication Course Code: MAC 351 Unit(s): 2 Semester: First Course Title: Advertising Creative Strategies and Tactics Lecturer: Dr. Chinenye Nwabueze Programme: B. Sc. (A). BRIEF OVERVIEW OF COURSE This course discusses the principles, functions, and […]
Recall that in class you were told to provide advert productions on weekly basis. We intend to discuss them in class to learn from the analysis. Here are a few of the jobs.
Chukwuemeka Odumegwu Ojukwu University COURSE COMPACT 2018/2019 Academic Session Faculty: Social Sciences Department: Mass Communication Course Code: MAC 461 Unit(s): 2 Semester: First Course Title: Environment Communication Lecturer: Dr. Chinenye Nwabueze Programme: B. Sc. (A). BRIEF OVERVIEW OF COURSE This course provides an insight on the effective communication strategies that […]
Welcome to the new semester and a new level. Most of you decided to revisit your former character which has to do with disobeying instructions. That was why almost the entire class missed today’s lectures. Well, we still had a big day today. The good thing is that outstanding students came today. I gave instructions […]
Here you have the sixth and seventh videos. Watch and answer the question. Make sure you write your name and registration number. 6. 7.