We discussed elements of an advert copy in class. Elements are those devices we use to come up with a creative advert copy. We looked at a few of them in class, among which are the headline, sub-headline, illustration, body text or body copy and USP. Look at the advertisements below and respond to the […]
Recall that we discussed how global communication is the livewire of globalization. We also looked at how globalization, through global communication, impacts the society in various ways. This is a continuation of the quiz we began on whatsApp. Just respond to these questions briefly. 1. When we say “global communication is the live wire of […]
Global communication refers to exchange of ideas through verbal and non verbal means across international borders. It is a process that breeds globalization. Global communication is an ICT-driven process used to connect, share, relate and mobilize across geographic, political, economic, social and cultural divides. At the root of this process is the global media. Such […]
Chukwuemeka Odumegwu Ojukwu University, Igbariam Campus, Anambra State, Nigeria COURSE COMPACT 2017/2018 Academic Session Faculty: Social Sciences Department: Mass Communication Course Code: MAC 704 Unit(s): 2 Semester: Second Course Title: Global Communication And ICTs Lecturer: Dr. Chinenye Nwabueze Programme: PGD (A). BRIEF OVERVIEW OF COURSE The world is presently in […]
Provide a brief profile of the news agencies you were told in class to research on. Only quiz numbers 1-7 are to work on this question. You were only 7 in class that day. Meanwhile don’t do copy and paste. I will surely find out. You should also make comment on stories in the newsblog […]
Chukwuemeka Odumegwu Ojukwu University COURSE COMPACT 2016/2017 Academic Session Faculty: Social Sciences Department: Mass Communication Course Code: MAC 744 Unit(s): 2 Semester: Second Course Title: Global Communication and ICTs Lecturer: Dr. Chinenye Nwabueze Programme: PGD (A). BRIEF OVERVIEW OF COURSE This course is designed to train students to have an in-depth […]
ADVERTISING Principles, Practice, Issues Course Introduction Advertising: A conceptual overview Classifications/functions of Advertising Advertising creative strategies: Understanding the basics Elements of creative strategies in Advertising Media of creative Advertising Creative Advertising appeals Writing a creative Advert copy: Print and Broadcast Advert copies The Advert Brief Issues in Advertising Class Activities