MassMediaNG

We discussed elements of a print advert copy after which we did a quiz using the elements. We also discussed elements of a radio advert copy in class. I would like to know whether you can recall what we discussed in class during our lecture on radio advert copy writing. Write a radio advert copy […]

We discussed elements of an advert copy in class. Elements are those devices we use to come up with a creative advert copy. We looked at a few of them in class, among which are the headline, sub-headline, illustration, body text or body copy and USP. Look at the advertisements below and respond to the […]

Recall that we discussed how global communication is the livewire of globalization. We also looked at how globalization, through global communication, impacts the society in various ways. This is a continuation of the quiz we began on whatsApp. Just respond to these questions briefly. 1. When we say “global communication is the live wire of […]

Global communication refers to exchange of ideas through verbal and non verbal means across international borders. It is a process that breeds globalization. Global communication is an ICT-driven process used to connect, share, relate and mobilize across geographic, political, economic, social and cultural divides. At the root of this process is the global media. Such […]

Chukwuemeka Odumegwu Ojukwu University, Igbariam Campus, Anambra State, Nigeria   COURSE COMPACT 2017/2018 Academic Session   Faculty: Social Sciences                                       Department: Mass Communication Course Code: MAC 704                            Unit(s): 2             Semester: Second Course Title: Global Communication And ICTs Lecturer: Dr. Chinenye Nwabueze              Programme: PGD    (A). BRIEF OVERVIEW OF COURSE The world is presently in […]