We discussed elements of a print advert copy after which we did a quiz using the elements. We also discussed elements of a radio advert copy in class. I would like to know whether you can recall what we discussed in class during our lecture on radio advert copy writing. Write a radio advert copy […]
Category: PGD
Advertising Principles, Practices, Issues! PGD Class
We discussed elements of an advert copy in class. Elements are those devices we use to come up with a creative advert copy. We looked at a few of them in class, among which are the headline, sub-headline, illustration, body text or body copy and USP. Look at the advertisements below and respond to the […]
Global Communication and ICTs! Outdoor Quiz
Recall that we discussed how global communication is the livewire of globalization. We also looked at how globalization, through global communication, impacts the society in various ways. This is a continuation of the quiz we began on whatsApp. Just respond to these questions briefly. 1. When we say “global communication is the live wire of […]
Global Communication and ICTs! Outdoor Quiz
Global communication refers to exchange of ideas through verbal and non verbal means across international borders. It is a process that breeds globalization. Global communication is an ICT-driven process used to connect, share, relate and mobilize across geographic, political, economic, social and cultural divides. At the root of this process is the global media. Such […]
Global Communication And ICTs! Course Outline
Chukwuemeka Odumegwu Ojukwu University, Igbariam Campus, Anambra State, Nigeria COURSE COMPACT 2017/2018 Academic Session Faculty: Social Sciences Department: Mass Communication Course Code: MAC 704 Unit(s): 2 Semester: Second Course Title: Global Communication And ICTs Lecturer: Dr. Chinenye Nwabueze Programme: PGD (A). BRIEF OVERVIEW OF COURSE The world is presently in […]
Outdoor Quiz on News Agencies
Provide a brief profile of the news agencies you were told in class to research on. Only quiz numbers 1-7 are to work on this question. You were only 7 in class that day. Meanwhile don’t do copy and paste. I will surely find out. You should also make comment on stories in the newsblog […]
Course Outline (Global Communication and ICTs)
Chukwuemeka Odumegwu Ojukwu University COURSE COMPACT 2016/2017 Academic Session Faculty: Social Sciences Department: Mass Communication Course Code: MAC 744 Unit(s): 2 Semester: Second Course Title: Global Communication and ICTs Lecturer: Dr. Chinenye Nwabueze Programme: PGD (A). BRIEF OVERVIEW OF COURSE This course is designed to train students to have an in-depth […]
Course Outline PGD First Semester
ADVERTISING Principles, Practice, Issues Course Introduction Advertising: A conceptual overview Classifications/functions of Advertising Advertising creative strategies: Understanding the basics Elements of creative strategies in Advertising Media of creative Advertising Creative Advertising appeals Writing a creative Advert copy: Print and Broadcast Advert copies The Advert Brief Issues in Advertising Class Activities