The South Eastern part of Nigeria is noted for unique cultural practices which serve both as symbolic activities and tourist attractions. One of such unique attractions is the Ufie traditional music. The Ufie music is a sacred music danced by Ozo holders on special Igbo religious festivals such as the New Yam Festival. Rural news […]
Advertising agencies are strong stakeholders in the advertising industry. An advertising agency, also referred to as a creative agency or an ad agency, is a business made up of professionals who create, plan, and handle advertising and sometimes other forms of promotional activities for its clients. It is composed of creative and business people – […]
Imo State in noted for having very rich culture which communities maintain and pass down from generation to generation. Among such cultural practices is the Oghu festival which is celebrated annually from June to August. This festival is practiced by many communities in the state especially those in Njaba, Oru East and Isu local government […]
Non-verbal communication consists of information exchange without the use of words, whether oral or written. This involves the use of silent communication channels such as signs, touch, behaviour, clothing, gestures and expressions of all kinds, and sounds such as clapping of hands, gun shots, and tone of voice to pass across message to the audience. […]
Nonverbal communication techniques play crucial roles in relationship management at workplace and other venues. The communication process is made more meaningful through body movements, facial expressions, tone of voice, gestures, and such other nonverbal communication strategies. This article presents the most effective nonverbal communication techniques you can use to pass across the right messages at […]
Advertising is one of the most exciting careers in Mass Communication. You express your creative ability while working in this field. Advertising is a form of non-personal communication that is usually paid for by an identified sponsor. It is aimed at promoting goods and services through radio, television, the internet, bill boards, newspapers, magazines, posters, […]
Internet advertising helps advertisers to achieve a high level of specificity while targeting potential and actual consumers with a promotional message. When advertising through other mass media such as radio, television, newspapers, bill boards and other outdoor media, advertisers typically send out a message to a large audience all at once. This could results in […]
Affiliate marketing is a performance based arrangement where an individual makes money by driving sales to products of another company. You can promote your products or services, through affiliate programs. There are several of but it is good to know the best to opt for. One of the major factors to base your choice […]
Advertising is a paid form of non-personal communication of goods and services. It is done through a channel and always has an identified sponsor. Advertising is the bridge between product manufacturers and consumers. Advertising media exist in two major categories – above-the-line media and below-the-line media. Above-the-line The above-the-line media are the major media of […]
When you fail to meet the requirements that permit you to drive on Nigerian roads, note that you would be stopped by the appropriate road safety administration agency. There’s also a possibility your vehicle could be impounded and here’s why. Many drivers on Nigerian roads usually get scared or angry when they come across […]
People experience suicidal thoughts due to various reasons such as frustration, depression, failed relationship, mental health challenge, academic failure, among others. The World Health Organization estimates that approximately 1 million people die each year from suicide. It is difficult to anticipate suicide in most instances and this makes it a terribly dangerous menace in any […]
Advertising media exist in two major categories – above-the-line media and below-the-line media. Above-the-line media are the major media of advertising which include the print media – newspapers, magazines, books; electronic media – radio, television, the Internet; out-of-home media – outdoor media (bill boards, posters, spectaculars), and transit media (taxis, buses). Below-the-line/specialty media are ‘minor’ […]
Print media constitute one of the major media of advertising. These are those media of communication which are controlled by space rather than time. They can be read at any available time and can be kept for record. They also have online versions to expand their audience base. The common kinds of print media of […]
Technological advancement has redefined the channels through which advertisers reach their audience but the concept remains the same. Whether it is through the internet or mainstream offline media, advertising is still a paid form of non-personal communication of goods and services to the audience through a medium by an identified sponsor. This process happens in […]
Oguta is one of the most-sort-after tourist destinations in Nigeria. The town is located in Oguta Local Government Area of Imo State. It is well known for the famous Oguta lake, one of Nigeria’s top tourist attractions. Due to the rich cultural heritage of Oguta people, there are several tourist attractions in the town. One […]