Category: Popular Post

What is Hostile Media Effect?

One concept which is prominently visible in communication studies, especially political communication and public opinion studies is the hostile media effect. This was originally referred to as the hostile media phenomenon and sometimes called hostile media perception. The hostile media effect is a perceptual theory of mass communication that explains the tendency for individuals with […]

What is Frame of Reference in Communication Process? (Video)

Frame of reference is one of the most crucial features that make communication process meaningful. This refers to the ingredients of a message that create the platform for the receiver to understand information passed across. Frame of reference creates the atmosphere of message understanding in any communication process. This refers to shared experiences, background beliefs, […]

Traditional Media Economics: Simple Explanation (Video)

One of the most interesting areas in communication studies is the study of indigenous communication channels. These are also called traditional media.They  are culture specific channels of communication common among people in a given society. They are also known as native media and indigenous communication channels. They are people-oriented, folk-driven communication channels. They include instruments […]

10 Best Ebook Creator Tools

The popularity of ebooks has continued to grow among readers across the world. Though print book are still selling, ebook buying has also grown especially after the first wave of Covid-19 pandemic in 2020 which led to many activities including book buying being restricted to online sources, following lockdown rules. It is now profitable to […]

Types of Digital PR Strategies

Emerging information and communication technologies have impacted every facet of the society, taking a huge chunk of human activities to the digital space. Public relations (PR) is the deliberately planned and sustained effort towards maintaining a mutually favourable relationship between an organization and its publics. This profession used to be practiced through traditional offline strategies […]

Meaning of Digital Public Relations

Emerging information and communication technologies have impacted every facet of the society, taking a huge chunk of human activities to the digital space. Public relations (PR) is the deliberately planned and sustained effort towards maintaining a mutually favourable relationship between an organization and its publics. This profession used to be practiced through traditional offline strategies […]

ACCE in History! Meet the First Woman to become ACCE Continental President

The African Council for Communication Education (ACCE) was established in December 1976 as an association dedicated to promoting social change and development communication in Africa. The council primarily promotes communication research in African universities and encourages African scholars to use research findings in solving diverse problems in the continent. The ACCE began as a powerful […]