Book publishing might be tasking and challenging in today’s world but it remains one of the most lucrative ventures in this digital age. The popularity of the internet as a growing source of information needs gratification by audience across the world has added to revenue opportunities of book publishing business. Publishing books require an […]
Category: Popular Post
Who is an indie author?
An indie author is a writer who publishes their work without the help of an established press. Indie authors are also called self-publishing author. These kinds of authors are responsible for editing, producing, distributing, and marketing the books they write. The concept “indie” is a short way of referring to “independent” authors. Many self-publishing authors […]
What is programmatic display advertising?
Advances in information and communication technology have impacted the advertising industry in ways that have changed the face of regular advertising. Technology-driven advertising techniques now exist to ensure that advertisers target audiences with specificity. Among such tech-based developments is programmatic advertising. What is Programmatic Advertising? Programmatic display advertising is a kind of advertising that makes […]
Different kinds of TV sponsorship
Radio and television stations make money through sponsored programmes. Corporate organizations or individuals pay for specific programmes aired on radio or television. This gives their brands exposure to new and diverse audiences, and aligns these brands with certain causes, values, and beliefs, depending on the programme sponsored. Making money from programme sponsorship could depend on […]
What is TV sponsorship?
Radio and television stations make money through sponsored programmes. Corporate organizations or individuals pay for specific programmes aired on radio or television. This gives their brands exposure to new and diverse audiences, and aligns these brands with certain causes, values, and beliefs, depending on the programme sponsored. Making money from programme sponsorship could depend […]
Monthly Media Reports on Suicide Incidents in Nigeria – March 2021
People experience suicidal thoughts due to various reasons such as frustration, depression, failed relationship, mental health challenge, academic failure, among others. The World Health Organization estimates that approximately 1 million people die each year from suicide. It is difficult to anticipate suicide in most instances and this makes it a terribly dangerous menace in any […]
Delphi Method in Research: Meaning and Process
Research is a fact-finding process that aims at providing a solution to a problem. It is a systematic activity so several research approaches are available for arriving at solutions after the study. One of such research approaches is the Delphi method which is a popular and user-friendly approach every researcher should know. Meaning The Delphi […]
What is Media Barter?
Barter sales in the media, also called media barter, is one of the creative, out-of-the-box strategies for making money in broadcast media business. This is an opportunity which media buyers and planners utilize to help brands and agencies maximize their media buys. Companies and advertisers leverage media barter to spend less or nothing in terms […]
Difference between paid, earned and owned advertising
Paid advertising is any form of advertising that someone or a company has to pay for, and this is different from owned advertising (where an organization promotes its products through its own channel without paying for it) or earned advertising (which is the additional exposure that companies receive in the media without having to pay […]
Difference between Earned and Owned Advertising
Paid advertising is any form of advertising that someone or a company has to pay for, and this is different from owned advertising (where an organization promotes its products through its own channel without paying for it) or earned advertising (which is the additional exposure that companies receive in the media without having to pay […]
Difference between paid and earned advertising
Paid advertising is any form of advertising that someone or a company has to pay for, and this is different from owned advertising (where an organization promotes its products through its own channel without paying for it) or earned advertising (which is the additional exposure that companies receive in the media without having to pay […]
How you can easily make money through affiliate marketing
You may be wondering whether people make money from their websites through other means apart from Google Adsense. Well, there are many ways to make money through your online platform and one of them is affiliate marketing. So if you’re a blogger or you own a website and you’re not able to get Google Adsense, […]
How does affiliate marketing work?
You may be wondering whether people make money from their websites through other means apart from Google Adsense. Well, there are many ways to make money through your online platform and one of them is affiliate marketing. So if you’re a blogger or you own a website and you’re not able to get Google Adsense, […]
How Nigerian students can easily make money through affiliate marketing
You may be wondering whether people make money from their websites through other means apart from Google Adsense. Well, there are many ways to make money through your online platform and one of them is affiliate marketing. So if you’re a blogger or you own a website and you’re not able to get Google Adsense, […]
How Nigerian Mass Media Make Money through Affiliate Marketing
You may be wondering whether people make money from their websites through other means apart from Google Adsense. Well, there are many ways to make money through your online platform and one of them is affiliate marketing. So if you’re a blogger or you own a website and you’re not able to get Google Adsense, […]