Recall that we discussed financial public relations in class where we said the Financial Public Relations (FPR) executive in Nigeria should always engage in Environmental scanning to keep abreast with issues that might affect his establishment. We also noted that the FPR person also requires the skills of a public relations executive without specifically focusing on FPR issues only. This is because you might require the total skill of a PR person on certain occasion, as a result of which you need to be physically and mentally alert with the right strategies always. We also noted that media relations is an essential aspect of the FPR officer’s job.
Click on the link below and read the article.
Briefly explain why the FPR person needs the media relations skills contained in the article to ensure profitability and positive reputation management. Mention specific skills in the article and explain how each one is relevant to the FPR manager of a fast growing commercial bank in Nigeria.
Send your answer as a comment to this post. Use only your quiz number for this work. Only those who were in class for the last lecture should do this quiz.
Deadline for this quiz is 9pm on Tuesday, March 14