Title: Basics of Advertising: Principles, Creative Strategies, Issues
Author: Chinenye Nwabueze
Year of Publication: 2015
Pages: 149
Publisher: TopShelve
Brief Info:
This text provides basic explanation of how to package and produce a persuasive advert copy. The book uses vivid examples in elucidating basic concepts of advertising and creative strategies that could be adopted in producing an advertisement that attracts audience attention and desire to purchase products. It is a hand book on how creativity is embedded in an advert to make it result-oriented. Students and lecturers would find this text very useful in advertising courses.
Table of Contents
- Advertising: A Conceptual Understanding
- Functions of Advertising
- Components of Advertising Industry
- Media of Advertising
- Internet Advertising
- Advertising Appeals
- Advert Copy, Layout and Design
- Advertising Agencies
- Advertising Regulatory Bodies in Nigeria
- Advertising Creative Strategy: Understanding the Basics
- Elements of Advertising Creative Strategy
- The Copy Platform
- Advertising, Culture and Stereotypes
- Economic Aspects of Advertising
- Social Issues in Advertising
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