Basics of Advertising: Principles, Creative Strategies, Issues by Chinenye Nwabueze

Title: Basics of Advertising: Principles, Creative Strategies, Issues

Author: Chinenye Nwabueze

Year of Publication: 2015

Pages: 149

Publisher: TopShelve

Brief Info:

This text provides basic explanation of how to package and produce a persuasive advert copy. The book uses vivid examples in elucidating basic concepts of advertising and creative strategies that could be adopted in producing an advertisement that attracts audience attention and desire to purchase products. It is a hand book on how creativity is embedded in an advert to make it result-oriented. Students and lecturers would find this text very useful in advertising courses.

Table of Contents

1. Advertising: A Conceptual Understanding
2. Functions of Advertising
3. Components of Advertising Industry
4. Media of Advertising
5. Internet Advertising
6. Advertising Appeals
7. Advert Copy, Layout and Design
8. Advertising Agencies
9. Advertising Regulatory Bodies in Nigeria
10. Advertising Creative Strategy: Understanding the Basics
11. Elements of Advertising Creative Strategy
12. The Copy Platform
13. Advertising, Culture and Stereotypes
14. Economic Aspects of Advertising
15. Social Issues in Advertising

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