Basics of Advertising: Principles, Creative Strategies, Issues by Chinenye Nwabueze

Title: Basics of Advertising: Principles, Creative Strategies, Issues

Author: Chinenye Nwabueze

Year of Publication: 2015

Pages: 149

Publisher: TopShelve

Brief Info:

This text provides basic explanation of how to package and produce a persuasive advert copy. The book uses vivid examples in elucidating basic concepts of advertising and creative strategies that could be adopted in producing an advertisement that attracts audience attention and desire to purchase products. It is a hand book on how creativity is embedded in an advert to make it result-oriented. Students and lecturers would find this text very useful in advertising courses.

Table of Contents

Advertising: A Conceptual Understanding
Functions of Advertising
Components of Advertising Industry
Media of Advertising
Internet Advertising
Advertising Appeals
Advert Copy, Layout and Design
Advertising Agencies
Advertising Regulatory Bodies in Nigeria
Advertising Creative Strategy: Understanding the Basics
Elements of Advertising Creative Strategy
The Copy Platform
Advertising, Culture and Stereotypes
Economic Aspects of Advertising
Social Issues in Advertising

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