The popular website ranking tool, Alexa.com would be shutting down its services after about 25 years of existence.
Owner of Alexa.com website ranking tool, Amazon announced that it will shut down this service which the company has operated for the past 25 years.
The service, which offered a paid subscription with SEO research and analysis tools, will stop providing statistics of websites and their rankings next year.
After Alexa Internet is shut down, the service’s API will reportedly be turned off by the company in December 2022, according to Amazon. Amazon will allow users to export their Alexa data before the service shuts down, reports Gadget 360.
The company announced its decision to shut down the Web ranking service Alexa.com by May 2022 on a support page, first seen by Bleeping Computer. “After two decades of helping you find, reach, and convert your digital audience, we’ve made the difficult decision to retire Alexa.com on May 1, 2022,” the company stated on its support page. Alexa Internet has stopped accepting new subscriptions as of December 8, and existing customers will have access until the service shuts down.
Amazon launched Alexa Internet in April 1996, and the service’s most popular metric is the Alexa Traffic Rank (or Global Rank) which provides users with an estimate of a website’s popularity. The company will allow customers to export their data ahead of the shutdown and delete their Alexa.com account in advance. Meanwhile, Bleeping Computer reports that the service’s APIs will be shut down in December 2022.
While the company did not provide a reason for shutting down Alexa Internet, the report points to data from traffic and marketing analytics firm Semrush which shows the service’s own traffic has seen a constant decline over the years.